Zerdick / Schrape / Picot E-Merging Media

Communication and the Media Economy of the Future
1. Auflage 2005
ISBN: 978-3-540-26952-6
Verlag: Springer Berlin Heidelberg
Format: PDF
Kopierschutz: 1 - PDF Watermark

E-Book, Englisch, 402 Seiten

Reihe: European Communication Council Report

Examines the long-term developments for communication systems and the media industry Shows the structural changes of the media economy Authors are international renowned experts in the field

Autoren/Hrsg.

Zerdick, Axel

Picot, Arnold

Schrape, Klaus

Burgelman, Jean-Claude

Silverstone, Roger

Feldman, Valerie

Burgelmann, Jean-Claude

Feldmann, V.

Wernick, C.

Wolff, C.

C.,

Inhaltsverzeichnis

1;Editorial;5
2;Contents;11
3;Introduction;15
3.1;About the ECC and This Report;15
4;E-Merging Media;18
4.1;E-Merging Media: The Future of Communication;18
4.1.1;Changes through the Internet;18
4.1.2;Developments of the Media;22
4.1.3;The Future of Media Communication;26
5;Chapter 1 Changing Media;29
5.1;Diversification and Individualisation;29
5.2;Disintegration and Reintegration in the Media Sector: How Business Models are Changing on Account of Digitalisation;31
5.2.1;1.1.1 Desintegration of Medium and Content;32
5.2.2;1.1.2 Business Models as a Frame of Reference;35
5.2.3;1.1.3 Changes in Business Models Owing to Disintegration;37
5.2.4;1.1.4 Conclusion;54
5.3;Media Companies between Multiple Utilisation and Individualisation: an Analysis for Static Contents;55
5.3.1;1.2.1 Multiple Utilisation of Contents;56
5.3.2;1.2.2 Individualisation of Contents;67
5.3.3;1.2.3 Conclusion;72
5.4;Multimedia and Multidimensional: Concepts of Utilisation in the Age of Digitalisation ;73
5.4.1;1.3.1 Phases in the Development of an Information Society in the Age of Digitalisation;73
5.4.2;1.3.2 Transformation of Use Options;75
5.4.3;1.3.3 Developmental Perspectives for Concepts of Utilisation;82
5.5;New Technologies, New Customers and the Disruptive Nature of the Mobile Internet: Evidence from the Japanese Market;95
5.5.1;1.4.1 The Disruptive Nature of the Mobile Internet;97
5.5.2;1.4.2 Content and Portals;104
5.5.3;1.4.3 Retailers and Manufacturers;106
5.5.4;1.4.4 Mobile Shopping;107
5.5.5;1.4.5 Navigation Market;110
5.5.6;1.4.6 Discussion;112
5.6;Journalism in the Face of Developments in Digital Production;114
5.6.1;1.5.1 A Journalist’s Medium;114
5.6.2;1.5.2 Communication Modalities;115
5.6.3;1.5.3 Hypermedia;119
5.6.4;1.5.4 Audience Involvement;121
5.6.5;1.5.5 Dynamic Content;121
5.6.6;1.5.6 Customisation;122
5.6.7;1.5.7 Conclusion;122
5.7;Spellbound by Images;124
5.7.1;1.6.1 Ascribing Characteristics in Milliseconds;126
5.7.2;1.6.2 The Significance of Movement for the Spontaneous Formation of Impressions;127
5.7.3;1.6.3 Perspectives for the Future;134
5.7.4;1.6.4 The Reorientation of Research Work;136
6;Chapter 2 Changing Technology;139
6.1;Ubiquity and Miniaturisation;139
6.2;Ubiquitous Computing: Scenarios from an Informatised World1;141
6.2.1;2.1.1 From Internet Mobile Phones to Wearable Computers;141
6.2.2;2.1.2 The Trend towards Computer Technology That Is Both Invisible and Ubiquitous;146
6.2.3;2.1.3 Everyday Objects Become Smart and Network Themselves via the Internet;150
6.2.4;2.1.4 Ubiquitous Computing Gains Great Economic Significance;153
6.2.5;2.1.5 Social and Political Challenges;157
6.2.6;2.1.6 Conclusion;158
6.3;Wireless Internet Access: 3G vs. WiFi?;160
6.3.1;2.2.1 How are WiFi and 3G the Same?;161
6.3.2;2.2.2 How are they Different?;164
6.3.3;2.2.3 Some Implications for Industry Structure and Public Policy;169
6.3.4;2.2.4 Conclusions;174
6.4;That’s What Friends Are For – Ambient Intelligence ( AmI) and the Information Society in 2010;176
6.4.1;2.3.1 Four Scenarios of Life in the Future Information Society;176
6.4.2;2.3.2 Critical factors in building AmI in Europe;182
6.4.3;2.3.3 Conclusions;194
6.5;Evolutionary Perspectives1;195
6.5.1;2.4.1 Introduction;195
6.5.2;2.4.2 Co- Evolution of Communication Media and Society;196
6.5.3;2.4.3 Current Visions of Ambient Intelligence ;200
6.5.4;2.4.4 Institutional Preconditions for Further Socio- technical Evolution;202
7;Chapter 3 Changing Society;206
7.1;Individual and Collective Life Options;206
7.2;Virtual Communities, Space and Mobility;208
7.2.1;3.1.1 Geography and the Economy of Life Opportunities;209
7.2.2;3.1.2 The Social Logic of Time and Space;211
7.2.3;3.1.3 Transpatial Solidarity;218
7.2.4;3.1.4 Role-to-role networks;223
7.3;Towards a Sociological Theory of the Mobile Phone;227
7.3.1;3.2.1 The Innovative Potential of Cell Phone Technology in an Evolutionary Perspective;227
7.3.2;3.2.2 Individual Consequences;230
7.3.3;3.2.3 Microsocial Consequences: Towards More Flexible Forms of Interpersonal Coordination;234
7.3.4;3.2.4 Mesosocial Consequences;238
7.3.5;3.2.5 Macrosocial Consequences;244
7.3.6;3.2.6 Some Preliminary Conclusions;248
7.4;Mobile Europe: Balancing a Fast- changing Society and Europe’s Socio- economic Objectives;253
7.4.1;3.3.1 The E-Paradigm as a Key Driver of Change;253
7.4.2;3.3.2 Governing Mobile Europe: What Requirements must be met?;255
7.4.3;3.3.3 Realising a Mobile Europe on Different Levels;257
7.4.4;3.3.4 Anticipating and Preparing a Mobile Europe: A Key Task for Policy;260
7.5;The Myth of the Digital Divide;263
7.5.1;3.4.1 The Divide between Information Haves and Have-nots;266
7.5.2;3.4.2 ICT and Social Participation;271
7.5.3;3.4.3 Conclusion;275
7.6;The Vanishing Digital Divide;277
7.6.1;3.5.1 The Evolution and Boundaries of the Digital Divide;278
7.6.2;3.5.2 The Economics of Online Access: In Brief;282
7.6.3;3.5.3 Factors in Internet and PC Adoption Rate;283
7.6.4;3.5.4 Special Concerns;285
7.6.5;3.5.5 Policy Issue: Democracy or Entertainment?;289
7.6.6;3.5.6 Conclusion;291
8;Chapter 4 Changing Rules;293
8.1;Regulation and Law;295
8.1.1;4.1.1 Regulatory Forces;295
8.1.2;4.1.2 The Transformation of the Public Sphere;299
8.2;The History and Current Problems of Intellectual Property ( 1600– 2000);302
8.2.1;4.2.1 Intellectual Property in the Modern Age;303
8.2.2;4.2.2 Knowledge, Professions and Exclusive Rights of Disposal from the 16th to the 18th Century;309
8.2.3;4.2.3 The Author and the Work in the Modern Regime of Property (1800–2000);313
8.2.4;4.2.4 Conclusion;318
8.3;Digital Rights Management: Between Author Protection and the Protection of Innovation;321
8.3.1;4.3.1 Protective Mechanisms in DRM Systems;322
8.3.2;4.3.2 Implications;324
8.3.3;4.3.3 Conclusion;327
8.4;Does the Internet Need a New Competition Policy? A Global Problem from a German Point of View;329
8.4.1;4.4.1 Competition Policy;329
8.4.2;4.4.2 Politico-Economic Instruments for Influencing Competition;331
8.4.3;4.4.3 Features of the Internet Relevant to Competition;332
8.4.4;4.4.4 Internet and Competition Policy;339
8.4.5;4.4.5 Conclusion;344
8.5;Towards an E-Connected Europe;346
8.5.1;4.5.1 Interactivity – The New Media Paradigm;346
8.5.2;4.5.2 E- Democracy and EU-Democracy;347
8.5.3;4.5.3 Access and Accessibility;350
8.5.4;4.5.4 Creating a Dialogue;351
8.5.5;4.5.5 E- Representation;352
8.5.6;4.5.6 Beyond the Nation State: the New Geo- Politics of Cyberspace;353
8.6;Regulation, Media Literacy and Media Civics;356
8.6.1;4.6.1 Media as Environment;357
8.6.2;4.6.2 Media Literacy and Media Civics;364
8.6.3;4.6.3 Conclusion;368
9;Author Curricula;369
10;References;375
11;Index;399