Buch, Englisch, 402 Seiten, Paperback, Format (B × H): 193 mm x 242 mm, Gewicht: 804 g
Communication and the Media Economy of the Future
Buch, Englisch, 402 Seiten, Paperback, Format (B × H): 193 mm x 242 mm, Gewicht: 804 g
Reihe: European Communication Council Report
ISBN: 978-3-642-06210-0
Verlag: Springer
After the very successful ECC-Book on "E-conomy" this new report of the European Communication Council (ECC) analyzes from various perspectives the profound societal and economical change of the media economy, initiated by digitalization and networking. Against the background of the current media history, it highlights for example the role of the Internet hype as a pathfinder in a modified media society. The key question is concerned with how the medial future will be like. The report examines effects and new perspectives in the area of economy, society, and politics. The aspects of behavior, business models, legal and regulation questions, self-conception of society and media economy are mooted by international authors to enhance the reader's understanding of the medial future and to disclose options for action.
Zielgruppe
Professional/practitioner
Autoren/Hrsg.
Fachgebiete
- Wirtschaftswissenschaften Betriebswirtschaft Management Wissensmanagement
- Sozialwissenschaften Medien- und Kommunikationswissenschaften Kommunikationswissenschaften Digitale Medien, Internet, Telekommunikation
- Wirtschaftswissenschaften Betriebswirtschaft Wirtschaftsinformatik, SAP, IT-Management
- Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Medien-, Informations und Kommunikationswirtschaft Informationstechnik, IT-Industrie
Weitere Infos & Material
Introduction: About the ECC and This Report.- E-Merging Media: The Future of Communication.- Changing Media.- Changing Technology.- Changing Society.- Changing Rules.
