Earle | Food product development | Buch | 978-1-85573-468-5 | www2.sack.de

Buch, Englisch, 392 Seiten

Earle

Food product development

Maximising success
Erscheinungsjahr 2001
ISBN: 978-1-85573-468-5
Verlag: Woodhead Publishing

Maximising success

Buch, Englisch, 392 Seiten

ISBN: 978-1-85573-468-5
Verlag: Woodhead Publishing


Product development, from refining an established product range to developing completely new products, is the lifeblood of the food industry. It is however a process fraught with risk, which often ends in failure. This book explains the means to making product development a success. Filled with examples and practical suggestions, and written by a distinguished team with unrivalled academic and industry expertise, Food product development is an essential guide for R&D and product development staff, and managers throughout the food industry concerned with this key issue.

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Autoren/Hrsg.


Weitere Infos & Material


Part 1 Success in developing new food products: Innovation; Society and markets; Management. Part 2 Key requirements: Innovation strategy; Product development programme; Product design and process development; Product commercialisation; Product launch and evaluation; Service in product development; Technology, knowledge and the food system; The consumer in product development. Part 3 Managing and improving product development: Case studies: creating a new apple variety, development of Thai mango products, whey proteins, variety sauces; Evaluating product development; Innovation metrics; Striving for continuous improvement.


Mary D Earle and Richard L Earle are both Professors Emeritus at Massey University, New Zealand. Mary Earle is a pioneer in product development research and both she and her husband, Richard, have worked with industry on numerous product development projects. Allan M Anderson is Chief Executive of the New Zealand Dairy Research Institute, the central R & D organisation for the New Zealand dairy industry, and has extensive experience of managing successful product development projects.



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