Acceptance of Remote Services

Perception, Adoption, and Continued Usage in Organizational Settings
2010
ISBN: 978-3-8349-1957-1
Verlag: Gabler Verlag

Buch, Deutsch, 262 Seiten, Paperback, Format (B × H): 148 mm x 210 mm, Gewicht: 421 g

Reihe: Applied Marketing Science / Angewandte Marketingforschung

Nancy V. Wünderlich employs a multi-method approach comprising an international qualitative study in Germany, USA and China and a longitudinal quantitative study to analyze remote services. She develops the Interactive Technology-Mediated Service Model (ITSUM) to provide a comprehensive approach of explaining both initial acceptance and repeated, continued usage of remote services in organizations.

Zielgruppe

Research

Autoren/Hrsg.

Wünderlich, Nancy

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
• Sozialwissenschaften Psychologie Psychologische Disziplinen Umwelt-, Konsum- und Werbepsychologie

Inhaltsverzeichnis

Conceptual Framework: Remote Services in Context of Technology-Mediated Services.- Theoretical Framework for Remote Service Adoption and Continued Usage.- Methodological Superstructure and Empirical Setting.- Qualitative Exploratory Interview Study.- Hypotheses Development.- Quantitative Studies.- Summary and Conclusions.

Über Autor(innen)

Dr. Nancy Wünderlich received her doctorate at Technische Universität München under the guidance of Prof. Florian v. Wangenheim and Prof. Mary Jo Bitner.