The Practical Guide to Digital Transformation

Use Technology to Improve Your Business
2. Auflage 2026
ISBN: 978-1-3986-2392-7
Verlag: Kogan Page

Buch, Englisch, 256 Seiten, Format (B × H): 156 mm x 234 mm

In every organization, digital transformation is a key activity to ensure you are keeping up with your competitors. However, plenty of organizations have failed to take advantage of the business improvement that technology can offer.

The Practical Guide to Digital Transformation provides the essentials for mid to senior-career business professionals to improve their organization's outcomes through technology. A productive digital transformation requires an effective digital strategy, the right culture, change management, the ability to stimulate innovation and the knowledge of where to upskill and when to bring in new talent. This book covers each of these factors and more by breaking the process down into 19 easy-to-follow and practical steps.

This updated second edition includes two new chapters on the potentials and challenges of AI and quantum computing as well as an increased focus on the ethics and sustainability of technology. Every chapter includes a real-world example of an organization being digitally transformed along with advice on putting the principles into action and key tips. Quickly grasp the principles of a successful digital transformation with this essential step-by-step guide.

Autoren/Hrsg.

Weiss, Antonio

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management E-Commerce, E-Business, E-Marketing
• Wirtschaftswissenschaften Betriebswirtschaft Management Strategisches Management
• Wirtschaftswissenschaften Betriebswirtschaft Wirtschaftsinformatik, SAP, IT-Management
• Wirtschaftswissenschaften Betriebswirtschaft Management Forschung & Entwicklung (F&E), Innovation
• Mathematik | Informatik EDV | Informatik Angewandte Informatik Wirtschaftsinformatik

Inhaltsverzeichnis

Chapter - 00: Introduction; Section - ONE: Getting the strategy and the roadmap right; Chapter - 01: What is a digital strategy?; Chapter - 02: Choosing your strategic delivery vehicle; Chapter - 03: How to do a digital roadmap; Section - TWO: Making change happen; Chapter - 04: Ways of working; Chapter - 05: Senior and organisational buy-in; Chapter - 06: Funding digital; Section - THREE: Doing digital; Chapter - 07: Understanding your users; Chapter - 08: Doing the bare minimum; Chapter - 09: Building new services; Chapter - 10: Buying technology; Chapter - 11: Platforms; Chapter - 12: Using data science to inform decision-making; Chapter - 13: Generative AI; Chapter - 14: Quantum computing; Chapter - 15: Stimulating innovation; Section - FOUR: Future-proofing; Chapter - 16: Protecting and defending your organisation; Chapter - 17: The ethical digital organisation; Chapter - 18: Upskilling and bringing in new talent; Chapter - 19: Defining the next horizon

Über Autor(innen)

Weiss, Antonio
Antonio Weiss is a Senior Partner at The PSC, the UK's longest-standing public service specialist consultancy. He has advised the Office for Artificial Intelligence, the UK Space Agency and NHS AI Lab, the Government Digital Service, and other pioneering organisations on AI adoption and digital transformation. He is an Affiliated Researcher at the University of Cambridge's Digital State programme and the co-founder of Thomas Clipper, which has featured in The Guardian, The Telegraph and GQ. He is based in London, UK.