Data Strategy

How to Use Data and Artificial Intelligence to Transform Your Business
3. Auflage 2025
ISBN: 978-1-3986-1959-3
Verlag: Kogan Page

Buch, Englisch, 288 Seiten, Format (B × H): 152 mm x 230 mm, Gewicht: 450 g

Every business needs data to survive. Build and execute a strategy to take advantage of data and generate critical insights with bestselling author and world-renowned data expert Bernard Marr.Data Strategy is the key to building a robust, data-driven strategy that will give your business the competitive advantage it needs to succeed in the digital economy. From small organizations to huge multinationals, a data-driven strategy gives every organization the tools to revolutionize their uses of data to deliver impact and profits. By building the right strategy to collect, use and manage data, this book prepares any organization for the data-driven future. In its fully updated third edition, this bestselling title covers the rapidly developing fields of data and AI. With updates covering synthetic data, generative AI, the potential of quantum computing and expanded content on cybersecurity, regulations and ethics, this book provides real-world examples showcasing to how to craft your own strategy. Bernard Marr uses his unrivalled expertise to show how you can gain an edge in the rapidly evolving data-driven world.

Autoren/Hrsg.

Marr, Bernard

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Management Strategisches Management
• Wirtschaftswissenschaften Betriebswirtschaft Wirtschaftsinformatik, SAP, IT-Management
• Mathematik | Informatik EDV | Informatik Angewandte Informatik Wirtschaftsinformatik

Inhaltsverzeichnis

• • Chapter - 01: Introduction - Why every business is now a data business;
  • Chapter - 02: Use cases for data;
  • Chapter - 03: Using data to improve your business decisions;
  • Chapter - 04: Using data to understand your customers;
  • Chapter - 05: Using data to create more intelligent services;
  • Chapter - 06: Using data to make more intelligent products;
  • Chapter - 07: Using data to improve your business processes;
  • Chapter - 08: Monetizing your data;
  • Chapter - 09: Defining your data use cases;
  • Chapter - 10: Sourcing and collecting data;
  • Chapter - 11: Data governance, cybersecurity, ethics and trust;
  • Chapter - 12: Turning data into insights;
  • Chapter - 13: Creating a technology and data infrastructure;
  • Chapter - 14: Building data competencies in your organization;
  • Chapter - 15: Executing and revisiting your data strategy;
  • Chapter - 16: Looking ahead - AI and data

Über Autor(innen)

Marr, Bernard
Bernard Marr is a bestselling author, keynote speaker, strategic performance consultant, and analytics, KPI, AI & Big Data guru. He has worked with and advised many of the world's best-known organisations. LinkedIn has recently ranked Bernard as the number one LinkedIn Top Voice among UK influncers. He writes on the topic of data and analytics for various publications including Forbes, HuffPost, and LinkedIn Pulse. His blogs and SlideShare presentation of the topic have millions of readers.

Bernard Marr is one of the world's leading voices in business and technology. A futurist and strategic performance consultant, he has worked with many of the world's best-known organizations and writes a regular column for Forbes. Marr is also a major influencer with a combined following of 4 million people across his social media channels and was ranked by LinkedIn as one of the top 5 business influencers in the world. He is the author of The Intelligence Revolution, Data Strategy and Data-Driven HR, all published by Kogan Page. He is based in Milton Keynes, UK.