Weber Digitalization for Value Creation

Corporate Culture for a Digital World
1. Auflage 2020
ISBN: 978-3-030-36229-4
Verlag: Springer International Publishing
Format: PDF
Kopierschutz: 1 - PDF Watermark

E-Book, Englisch, 149 Seiten, eBook

Reihe: Future of Business and Finance

Digitalization is the greatest change project that we have ever known, and data is circulating in unimaginable quantities and at unimaginable speed. In this book, the author urges managers and business leaders to embrace this constant state of change in cooperation with their team. He addresses how corporate culture and hierarchies have to change to adapt to new digital workspaces and value chains. These changes also include questions about the use and storage of data, customer relations and international teamwork. The book is especially geared towards managers in manufacturing industries and companies. 


Andreas Weber is the Vice President of Business Development at Evonik Technology & Infrastructure GmbH part of the Evonik Group - one of the world's leading specialty chemicals companies. He is also a popular keynote speaker and editor of several professional articles, including the newsletter of the German Association of Engineers and the German magazine 'Instandhaltung', a magazine on maintenance engineering.

Zielgruppe

Professional/practitioner

Autoren/Hrsg.

Weber, Andreas

Inhaltsverzeichnis

1;Foreword;7
2;Preface;9
3;Acknowledgments;10
4;Contents;11
5;About the Author;14
6;List of Figures;16
7;1: Introduction: Waiting for Death?;18
7.1;Reference;20
8;2: Data-Driven Services: Model for an Industrial Turning Point;21
8.1;2.1 The Current Situation;24
8.2;2.2 The Future Situation;24
8.2.1;Impacts on the Value Chain;26
8.2.2;Significance for the Manufacturing Industry;27
8.2.3;Disruption;28
9;3: The Digital Revolution Is Everywhere;30
9.1;3.1 The Smartphone: The Data Vacuum;31
9.2;3.2 Hesitation at the Expense of the Customer;32
9.3;3.3 What the Sausage Packet Tells Us;34
9.4;3.4 Driver Profiles;35
9.5;3.5 160 l Water for a Cup of Coffee?;36
9.6;3.6 Glimpse into the Future;37
9.7;References;38
10;4: Data Is Power;40
10.1;Focus: Your Place in the Value Chain;41
10.2;4.1 Freedom in the Digital Era;43
10.3;4.2 No Room for Restriction;44
10.3.1;Focus: Prepare for the Future;46
10.4;4.3 A Change of Perspective;47
10.5;4.4 Open Your Data Silos!;48
10.6;4.5 Digital Behavior of Employees;48
10.7;4.6 The Three Big Data Strategy Phases;50
10.8;4.7 Ten Points for the Initial Digital Audit;52
10.9;References;54
11;5: The Modern Value Chain Stage Architecture;55
11.1;5.1 Customers as Part of Supply Chain Management;56
11.2;5.2 The Time Factor in the Value Chain;57
11.3;5.3 Breathing for the Future;58
11.4;5.4 Two Digital Launch Scenarios;60
11.5;5.5 Team Building and Promotion;62
11.5.1;Focus: Your Digital Team Strategy;62
11.6;5.6 Defend or Cooperate;63
11.7;References;65
12;6: Call to Arms for a Change in Corporate Culture;66
12.1;6.1 Key Indicators for the Future;67
12.2;6.2 Change Means Stress;70
12.3;6.3 Enduring Small Indignities;70
12.4;6.4 A Question of Personality;71
12.4.1;Focus: Your Change Management;72
12.5;6.5 The Collapse of the Pyramid;72
12.5.1;Focus: The Three Levels of Development Possibilities;74
12.6;6.6 Identifying Strengths;75
12.6.1;Focus: Accelerated Change Momentum;76
12.7;6.7 Recognizing the Value in Mistakes;77
12.8;6.8 New Guiding Principles in Industry 4.0;78
12.9;Reference;79
13;7: Progressive Thinking;80
13.1;Focus: Achieving Scalability;81
13.2;7.1 A Kind of Happiness;84
13.3;7.2 Technology Is Like Magic;84
13.4;7.3 Not Without Emotions;85
13.5;7.4 Sidesteps Welcome;87
13.5.1;Focus: Transformed Distribution Channels;88
13.6;References;88
14;8: Digital Society;90
14.1;8.1 No Science Fiction for Managers;93
14.2;8.2 Attitudes of Engineers;94
14.2.1;Focus: Transparency;95
14.3;8.3 Role Play Versus Job Descriptions;96
14.4;8.4 Growth of Intelligence;98
14.5;References;99
15;9: My Motto for Success? Adopt a Proactive Approach;101
15.1;9.1 Decision Chains Instead of Long-Term Strategy;102
15.2;9.2 German Precision: A Digital Stumbling Block?;102
15.3;9.3 Entering New Territory;103
15.4;9.4 The Dwindling Power of the Baby Boomers;104
15.5;9.5 The New Wild Ones;106
15.5.1;Focus: Digital Management Skills;106
15.6;9.6 Milestones on the Journey;107
15.6.1;Focus: Setting Milestones;108
16;10: Not Without a Team;109
16.1;10.1 The Digital Business Model as a Team Discipline;111
16.2;10.2 The Benefit Is the Goal;112
16.3;10.3 No Mission, No Team;113
16.3.1;Focus: In-Team Evaluation;114
16.4;10.4 Do Not Manage, Coach!;115
16.5;10.5 The Gate Method;116
16.5.1;Focus: Chain of Action Under the Stage Gate Method;116
17;11: Celebrating Success and Failure Together;120
17.1;11.1 Fear Versus Composure;121
17.2;11.2 The Three Types of Mistake According to Aristotle;122
17.3;11.3 Blind Spots in the Process;123
17.4;11.4 The Team in Focus;124
17.5;11.5 Weaving New Patterns;125
17.6;11.6 It Is Okay to Make Mistakes;126
17.6.1;Focus: Implementing an Error Culture;126
17.7;11.7 The Line Between Success and Failure;127
17.8;References;128
18;12: First, Look Inward, Then to the Customer;129
18.1;12.1 I See You;130
18.2;12.2 Under the Surface;131
18.2.1;Focus: Customer Communication-Understanding the Customer;131
18.3;12.3 How to Say a Lot by Saying Little;133
18.3.1;Focus: Internal Communication;135
18.4;12.4 Obstacles Outwith Your Own Value Creation Stage;136
18.5;12.5 The Dark Side of Communication;137
18.5.1;Focus: Code of Conduct in the Event of a Crisis;138
18.6;Reference;139
19;13: Management 4.0;140
19.1;13.1 On the Fence;141
19.2;13.2 A Plan for the Future;143
19.3;13.3 Employee Fears;144
19.4;13.4 Team Mind Mapping;146
19.5;13.5 Digitalization Roadmap;147
19.5.1;Focus: Your Digital Agenda;147
19.6;References;149

Introduction: Waiting for Death?- Data-Driven Services - Model for an Industrial Turning Point.- The Digital Revolution Is Everywhere.- Data Is Power.- The Modern Value Chain Stage Architecture.- Call to Arms for a Change in Corporate Culture.- Progressive Thinking.- Digital Society.- My Motto for Success? Adopt a Proactive Approach.- Not Without a Team.- Celebrating Success and Failure Together.- First, Look Inwards, then to the Customer.- Management 4.0.

Über Autor(innen)

Andreas Weber
is the Vice President of Business Development at Evonik Technology & Infrastructure GmbH part of the Evonik Group - one of the world’s leading specialty chemicals companies. He is also a popular keynote speaker and editor of several professional articles, including the newsletter of the German Association of Engineers and the German magazine ‘Instandhaltung’, a magazine on maintenance engineering.