Walker Nonprofit Essentials

The Capital Campaign
1. Auflage 2004
ISBN: 978-0-471-71590-0
Verlag: John Wiley & Sons
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 256 Seiten, E-Book

Reihe: The AFP/Wiley Fund Development Series

Preparation. Planning. Execution. It's all here!
Finally, a clear and compelling guide to the key componentsshared by all campaigns. Illuminating case studies, practicaltools, proven strategies, and helpful hints displayed throughoutthe book highlight solutions to common stumbling blocks that cantrip up even the experienced campaign professional. Emphasis isgiven to new tools available through the Internet, such as Websites for prospect research and the use of electronic media to helpmake your organization's case stand out among thecompetition.
Order your copy today!

Autoren/Hrsg.

Walker, Julia I.

Inhaltsverzeichnis

Introduction.
1. Before Beginning Your Capital Campaign.
2. Preparing for the Capital Campaign.
3. Campaign Structure: Timetables, Gift Tables, and Goals.
4. Effective Campaign Leadership.
5. Making a Compelling Case.
6. Prospect Identification, Cultivation, and Solicitation.
7. Strategies That Motivate Donors.
8. Repositioning Your Organization through the CapitalCampaign.
Rules of the Road.
Index.

Über Autor(innen)

Julia Ingraham Walker is an independent fundraising consultant with more than twenty years' experience. Specializing in capital campaigns, she has led over a dozen capital campaigns for such nonprofits as Tulane University, Xavier University, the National D-Day Museum, the New Orleans Museum of Art, and many others. She was named New Orleans Outstanding Fundraising Executive by the Association of Fundraising Professionals.