Nonprofit Essentials

The Capital Campaign
1. Auflage 2004
ISBN: 978-0-471-68429-9
Verlag: Wiley

Buch, Englisch, 177 Seiten, Format (B × H): 178 mm x 254 mm, Gewicht: 373 g

Preparation. Planning. Execution. It's all here!
Finally, a clear and compelling guide to the key components shared by all campaigns. Illuminating case studies, practical tools, proven strategies, and helpful hints displayed throughout the book highlight solutions to common stumbling blocks that can trip up even the experienced campaign professional. Emphasis is given to new tools available through the Internet, such as Web sites for prospect research and the use of electronic media to help make your organization’s case stand out among the competition.

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Autoren/Hrsg.

Walker, Julia I

Inhaltsverzeichnis

Introduction.
1. Before Beginning Your Capital Campaign.

2. Preparing for the Capital Campaign.

3. Campaign Structure: Timetables, Gift Tables, and Goals.

4. Effective Campaign Leadership.

5. Making a Compelling Case.

6. Prospect Identification, Cultivation, and Solicitation.

7. Strategies That Motivate Donors.

8. Repositioning Your Organization through the Capital Campaign.

Rules of the Road.

Index.

Über Autor(innen)

Julia Ingraham Walker is an independent fundraising consultant with more than twenty years' experience. Specializing in capital campaigns, she has led over a dozen capital campaigns for such nonprofits as Tulane University, Xavier University, the National D-Day Museum, the New Orleans Museum of Art, and many others. She was named New Orleans Outstanding Fundraising Executive by the Association of Fundraising Professionals.