Velamuri Hybrid Value Creation

2013
ISBN: 978-3-8349-3961-6
Verlag: Springer Fachmedien Wiesbaden GmbH
Format: PDF
Kopierschutz: 1 - PDF Watermark

E-Book, Englisch, 200 Seiten, eBook

Reihe: Markt- und Unternehmensentwicklung / Markets and Organisations

This work deals with hybrid value creation, i.e., the process of generating additional value by innovatively combining products (tangible component) and services (intangible component). Vivek K. Velamuri provides a systematic assessment of the state-of-the-art of the field and identifies empirically derived strategies for hybrid value creation. In addition, it helps practitioners to come to grips with understanding the dynamics of hybrid value creation, irrespective of the industry they are in. At the same time directions for future research are identified and provided.

Zielgruppe

Research

Autoren/Hrsg.

Velamuri, Vivek K.

Inhaltsverzeichnis

Systematic Literature Review.- Hybrid Value Creation.- Empirical Study.- The Four Clusters of Hybrid Value Creation. The Cluster of Embedded products.- The Cluster of Solutions.

Über Autor(innen)

J.-Prof. Dr. Vivek K. Velamuri is the Schumpeter Junior Professor of Entrepreneurship and Technology Transfer at HHL Leipzig Graduate School of Management.