Luxury Marketing, Sustainability and Technology

The Future of Luxury Management
1. Auflage 2024
ISBN: 978-1-032-34292-4
Verlag: Taylor & Francis

Buch, Englisch, 206 Seiten, Format (B × H): 156 mm x 234 mm, Gewicht: 299 g

Reihe: Routledge Studies in Luxury Management

Luxury Marketing, Sustainability and Technology explores how new technologies, sustainability, and relationship marketing impact and change the future of luxury brand management. Whilst the luxury industry is experiencing exponential growth, further research is vital to improve knowledge and understand how luxury management operates in the new age of marketing.

Through a range of empirical and theoretical contributions, this book offers clear insights into relationship marketing and luxury management. It examines the growth of luxury, marketing strategies for luxury brands, advertising and communication of luxury brands, AI and disruptive technology in luxury marketing, and sustainability and pro-environmental luxury. All the chapters close with practical summaries and recommendations for businesses practice.

This book is a useful reference for scholars and postgraduate researchers across luxury management and marketing, including those interested in international marketing, social media marketing, and fashion management, as well as innovation management and sustainability.

Zielgruppe

Academic and Postgraduate

Autoren/Hrsg.

Thaichon, Park

Quach, Sara

Fachgebiete

• Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Fertigungsindustrie Textilindustrie
• Wirtschaftswissenschaften Volkswirtschaftslehre Volkswirtschaftslehre Allgemein Verhaltensökonomik
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Kundenbeziehungsmanagement, Kundenpflege
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
• Wirtschaftswissenschaften Betriebswirtschaft Marktforschung

Inhaltsverzeichnis

1. Luxury Marketing and Sustainability in the South Asian Context

Nirma Sadamali Jayawardena, Sara Quach, Charitha Harshani Perera, Park Thaichon, and Narayanage Jayantha Dewasiri

2. Digital Technologies in Luxury Industry: Identifying the Future Aspects of Luxury Brand Management

Md. Abdul Alim, Park Thaichon, Sara Quach, Scott Weaven, and Tusher Ghosh

3. Ethical and sustainability issues of artificial intelligence (AI) in the luxury industry

Lars-Erik Casper Ferm, Sara Shawky, Park Thaichon, and Sara Quach

4. Luxury brands and pro-environmental behaviour through commitment: the (un)awareness perspective

Nadezhda Lisichkova and Cecilia Lindh

5. Attention toward Sustainability in Premium Food Packaging: An Eye Tracking Study on Red Meat

Reyhane Hooshmand, Billy Sung, Joo Hee Kim, and Felix Septianto

6. Exploring the role of sustainable organic food consumption and the role of organic food as a luxury product: A case study in Nepal

Udgam Mishra, Nirma Sadamali Jayawardena, and Park Thaichon

7. Assessing the impact of Sustainability News clips on fast-fashion brands purchase intention: A neuromarketing study

Nicolas Hamelin and Monica Chaudhary

8. The present and future of the luxury-sustainability paradox

Kevin Teah, Isaac Cheah, and Anwar Sadat Shimul

9. Localized luxury and luxury marketing: Meaning makings of Chinese luxury brand

Ting Jin, Wei Shao, and Park Thaichon

10. Luxury marketing within a Chinese consumers’ perspective: Local versus global luxury brand consumption

Ting Jin, Wei Shao, and Park Thaichon

Über Autor(innen)

Park Thaichon is the Australian most published author (marketing) by SciVal Scholarly Output in Australia over the period 2017 to >2022 and 2019 to >2022. Park’s research, teaching, and consulting focus are on digital marketing, technology, relationship marketing, and consumer behaviour. He is open to research collaboration, consulting projects, and commercial research. He has been working with organizations such as Australia-ASEAN Council, the Commonwealth Scientific and Industrial Research Organisation (CSIRO), AGL Energy Ltd, True Corporation Ltd, Nhon Trach New Industry City Ltd, among others.

Sara Quach has been recognized as the Rising Star in the Marketing Discipline 2020 by The Australian. Sara has published over 40 A-ranked journal articles since 2015 (ABDC). Her research has been published in leading marketing journals including but not limited to the Journal of the Academy of Marketing Science, Industrial Marketing Management, the European Journal of Marketing, the Journal of Business Research, the Journal of Retailing and Consumer Services, the Journal of Business and Industrial Marketing, the Journal of Strategic Marketing, and Marketing Intelligence and Planning.