Social Media Mobile Marketing: New Age of Commercially Lucrative Relationships

Erscheinungsjahr 2022
ISBN: 978-1-77469-399-5
Verlag: Society Publishing

Buch, Englisch, 277 Seiten, Hardback, Format (B × H): 155 mm x 229 mm, Gewicht: 431 g

Smartphones are now practically an essential item for most of the world. Businesses that do not make use of this modality are bound to lose out to major corporations that are already trying to dominate this segment. COVID-19 has made it a matter of urgency to make use of the internet in new and imaginative ways. In a market with dwindling customers, it makes sense to find as many ways as possible of reaching them. This book will discuss the opportunities that social media and the internet generally present. Simultaneously, this book highlights the limitations of these modalities in terms of engaging customers that may be used to the old-fashioned way of getting to know brands and establishing a personal relationship with them.

Autoren/Hrsg.

Singh, Kavita

Fachgebiete

• Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Medien-, Informations und Kommunikationswirtschaft Werbeindustrie
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management E-Commerce, E-Business, E-Marketing
• Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Medien-, Informations und Kommunikationswirtschaft Informationstechnik, IT-Industrie

Über Autor(innen)

Kavita Singh has born and brought up in royal family of a learned professor. She completed all her education at Satna District of Madhya Pradesh. Presently, she is pursuing her PhD in the subject of Sociology on "Impact of Social Media on Youths". She has five years of teaching experience in higher education. Her three research papers has-been published on reputed journals all are related to sociological problems and social media. She is very sincere researcher in the field of sociology.