Silvia / Anzur Power Performance

Multimedia Storytelling for Journalism and Public Relations
1. Auflage 2011
ISBN: 978-1-4443-4062-4
Verlag: John Wiley & Sons
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 256 Seiten, E-Book

This book is a unique and definitive guide to the skills necessaryfor on-camera journalism and offers an invaluable behind-the-sceneslook at the profession.
* Tailors the traditional skills of writing, reporting, andproducing to the needs of journalists working in front of thecamera
* Includes chapters devoted to the role of the storyteller,reporting the story across multiple platforms, and presenting thestory on-camera
* Incorporates profiles of leading multimedia journalists andpublic relations practitioners
* Addresses the key ethical issues for the profession
* Offers practical advice for putting presentation skills towork
* Storytelling skills covered can be applied to a variety oftraditional and new media formats including television news, radio,and podcasts

Autoren/Hrsg.

Silvia, Tony

Anzur, Terrry

Inhaltsverzeichnis

About the Authors.
Foreword by Lester Holt, NBC News/MSNBC.
Introduction.
1 The Role of the Storyteller.
Profile: Brian Williams, NBC News.
Resource: IJPC.org, The Image of the Journalist in PopularCulture.
2 Reporting Stories across Media.
Profile: Linda Hurtado, WFTS-TV.
Profile: Casey Cora, http://oakpark.patch.com.
3 Writing the Story for Print and the Web.
Profile: J.R. Raphael, Contributing Editor, PC World.
Profile: Eric Deggans, St. Petersburg Times andtampabay.com.
4 Video Storytelling on the Air and on the Web.
Profile: Joe Little, KGTV-TV San Diego.
Profile: Jessica Yellin, TV Reporter, CNN.
5 Presenting the Story on Camera, on Air, and Online.
Profile: Poppy Harlow, CNNMoney.com.
Profile: Owen J. Michael, KABC-TV.
6 Practicing Public Relations in a Multimedia World.
Profile: James Lee, Lee Strategy Group.
Profile: Ann Kellan, Intermedia Marketing & Production,Atlanta.
7 Ethical Journalism in Multicultural Media.
Profile: Corey Flintoff, National Public Radio, www.npr.org.
Profile: Frenita Buddy, Hope Channel.
8 Putting Your Skills to Work.
Profile: Kris Van Cleave, WJLA-TV.
Profile: Lila King, Senior Producer, CNN.com.
Index.

Über Autor(innen)

Tony Silvia is Professor of Journalism and Media Studies atthe University of South Florida St Petersburg. He has worked as aconsumer reporter, news anchor and producer, having been nominatedfor three Emmy Awards. He is the winner of an Associated PressAward. His publications include Global News: Perspectives on theInformation Age (Wiley-Blackwell, 2001).
Terry Anzur is a multimedia journalism educator,international media consultant and multimedia talent coach. Inaddition to her award-winning TV news reporting and anchoring, sheis a freelance journalist in radio, print and online media.