Power Performance

Multimedia Storytelling for Journalism and Public Relations
1. Auflage 2011
ISBN: 978-1-4051-9869-1
Verlag: Wiley

Buch, Englisch, 296 Seiten, Format (B × H): 190 mm x 245 mm, Gewicht: 576 g

This book is a unique and definitive guide to the skills necessary for on-camera journalism and offers an invaluable behind-the-scenes look at the profession. - Tailors the traditional skills of writing, reporting, and producing to the needs of journalists working in front of the camera
- Includes chapters devoted to the role of the storyteller, reporting the story across multiple platforms, and presenting the story on-camera
- Incorporates profiles of leading multimedia journalists and public relations practitioners
- Addresses the key ethical issues for the profession
- Offers practical advice for putting presentation skills to work
- Storytelling skills covered can be applied to a variety of traditional and new media formats including television news, radio, and podcasts

Autoren/Hrsg.

Silvia, Tony

Anzur, Terry

Anzur, Terrry

Fachgebiete

• Sozialwissenschaften Medien- und Kommunikationswissenschaften Medienwissenschaften Journalismus & Presse
• Sozialwissenschaften Medien- und Kommunikationswissenschaften Kommunikationswissenschaften Digitale Medien, Internet, Telekommunikation
• Sozialwissenschaften Medien- und Kommunikationswissenschaften Medienwissenschaften Fernsehen & Rundfunk

Inhaltsverzeichnis

About the Authors.

Foreword by Lester Holt, NBC News/MSNBC.

Introduction.

1 The Role of the Storyteller.

Profile: Brian Williams, NBC News.

Resource: IJPC.org, The Image of the Journalist in Popular Culture.

2 Reporting Stories across Media.

Profile: Linda Hurtado, WFTS-TV.

Profile: Casey Cora, http://oakpark.patch.com.

3 Writing the Story for Print and the Web.

Profile: J.R. Raphael, Contributing Editor, PC World.

Profile: Eric Deggans, St. Petersburg Times and tampabay.com.

4 Video Storytelling on the Air and on the Web.

Profile: Joe Little, KGTV-TV San Diego.

Profile: Jessica Yellin, TV Reporter, CNN.

5 Presenting the Story on Camera, on Air, and Online.

Profile: Poppy Harlow, CNNMoney.com.

Profile: Owen J. Michael, KABC-TV.

6 Practicing Public Relations in a Multimedia World.

Profile: James Lee, Lee Strategy Group.

Profile: Ann Kellan, Intermedia Marketing & Production, Atlanta.

7 Ethical Journalism in Multicultural Media.

Profile: Corey Flintoff, National Public Radio, www.npr.org.

Profile: Frenita Buddy, Hope Channel.

8 Putting Your Skills to Work.

Profile: Kris Van Cleave, WJLA-TV.

Profile: Lila King, Senior Producer, CNN.com.

Index.

Über Autor(innen)

Tony Silvia is Professor of Journalism and Media Studies at the University of South Florida St Petersburg. He has worked as a consumer reporter, news anchor and producer, having been nominated for three Emmy Awards. He is the winner of an Associated Press Award. His publications include Global News: Perspectives on the Information Age (Wiley-Blackwell, 2001).

Terry Anzur is a multimedia journalism educator, international media consultant and multimedia talent coach. In addition to her award-winning TV news reporting and anchoring, she is a freelance journalist in radio, print and online media.