Marketing Libraries in a Web 2.0 World

1. Auflage 2011
ISBN: 978-3-11-026331-2
Verlag: De Gruyter

Buch, Englisch, Band 145, 161 Seiten, Format (B × H): 160 mm x 236 mm, Gewicht: 427 g

Reihe: IFLA Publications

Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a hot topic. These proceedings focus on the marketing applications and (non- technical) aspects of Web 2.0 in library and information set ups. The papers in English and French are exploring and discussing the following aspects: General concepts of Web 2.0 and marketing of library and information organizations; How libraries are adopting Web 2.0 marketing strategies; Marketing libraries to clients in using Web 2.0 tools; International trends and Interesting cases of marketing through Web 2.0 tools.

Zielgruppe

Libraries, Institutes, Academics, Information Professionals

Autoren/Hrsg.

Savard, Réjean

Gupta, Dinesh

Fachgebiete

• Interdisziplinäres Bibliothekswesen, Informationswissenschaften EDV Systeme, Internet und elektronische Ressourcen in Bibliotheken
• Interdisziplinäres Bibliothekswesen, Informationswissenschaften Bibliothekswesen, Informationswissenschaften, Archivwesen

Über Autor(innen)

Savard, Réjean
Réjean Savard, Université de Montréal, Quebec, Canada

Gupta, Dinesh
Dinesh K. Gupta, Vardhaman Mahaveer Open University, Kota, India

Réjean Savard, Université de Montréal, Quebec, Canada and Dinesh K. Gupta, Vardhaman Mahaveer Open University, Kota, India