Gupta / Savard Marketing Libraries in a Web 2.0 World

1. Auflage 2011
ISBN: 978-3-11-026353-4
Verlag: De Gruyter
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, Band 145, 177 Seiten

Reihe: IFLA Publications

Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a hot topic. These proceedings focus on the marketing applications and (non- technical) aspects of Web 2.0 in library and information set ups. The papers in English and French are exploring and discussing the following aspects: General concepts of Web 2.0 and marketing of library and information organizations; How libraries are adopting Web 2.0 marketing strategies; Marketing libraries to clients in using Web 2.0 tools; International trends and Interesting cases of marketing through Web 2.0 tools.

Zielgruppe

Libraries, Institutes, Academics, Information Professionals

Autoren/Hrsg.

Gupta, Dinesh

Savard, Réjean

Fachgebiete

• Interdisziplinäres Bibliothekswesen, Informationswissenschaften EDV Systeme, Internet und elektronische Ressourcen in Bibliotheken
• Interdisziplinäres Bibliothekswesen, Informationswissenschaften Bibliothekswesen, Informationswissenschaften, Archivwesen

Über Autor(innen)

Gupta, Dinesh
Dinesh K. Gupta, Vardhaman Mahaveer Open University, Kota, India

Savard, Réjean
Réjean Savard, Université de Montréal, Quebec, Canada

Réjean Savard, Université de Montréal, Quebec, Canada and Dinesh K. Gupta, Vardhaman Mahaveer Open University, Kota, India