A Global View on Intercultural Management

Challenges in a Globalized World
1. Auflage 2014
ISBN: 978-3-11-040062-5
Verlag: De Gruyter

Buch, Englisch, 360 Seiten, Format (B × H): 170 mm x 240 mm, Gewicht: 608 g

Reihe: De Gruyter Studium

Whatever their industry of origin, all companies are facing the same challenge to a greater or lesser degree: globalization. It is becoming more and more evident that companies need to plan ahead and anticipate coming developments if they are to be successful in the future. Today, it is crucial to establish a solid competitive position in the global arena. There is no doubt that a corporate culture that is open to innovation and shaped by global thinking, plays a key role in this context. A culture in which representatives of different countries und cultures can come together, anticipating and understanding the cultural challenges, creates the foundation of any international business. A global view on intercultural management will be the key to successfully doing business in diverse cultural environments.

Zielgruppe

The textbook is aimed at students with an international outlook a

Autoren/Hrsg.

Rothlauf, Jürgen

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Management Internationales Management
• Sozialwissenschaften Medien- und Kommunikationswissenschaften Kommunikationswissenschaften Interkulturelle Kommunikation & Interaktion

Über Autor(innen)

Jürgen Rothlauf (University of Applied Sciences Stralsund)