Rothlauf A Global View on Intercultural Management

Challenges in a Globalized World
1. Auflage 2014
ISBN: 978-3-11-039790-1
Verlag: De Gruyter
Format: EPUB
Kopierschutz: 6 - ePub Watermark

E-Book, Englisch, 360 Seiten

Reihe: De Gruyter Studium

Whatever their industry of origin, all companies are facing the same challenge to a greater or lesser degree: globalization. It is becoming more and more evident that companies need to plan ahead and anticipate coming developments if they are to be successful in the future. Today, it is crucial to establish a solid competitive position in the global arena. There is no doubt that a corporate culture that is open to innovation and shaped by global thinking, plays a key role in this context. A culture in which representatives of different countries und cultures can come together, anticipating and understanding the cultural challenges, creates the foundation of any international business. A global view on intercultural management will be the key to successfully doing business in diverse cultural environments.

Zielgruppe

Intercultural Management; Multicultural Teams; Intercultural Leadership; Intercultural Training; Global intercultural test

Autoren/Hrsg.

Rothlauf, Jürgen

Fachgebiete

• Sozialwissenschaften Medien- und Kommunikationswissenschaften Kommunikationswissenschaften Interkulturelle Kommunikation & Interaktion
• Wirtschaftswissenschaften Betriebswirtschaft Management Internationales Management

Über Autor(innen)

Jürgen Rothlauf (University of Applied Sciences Stralsund)