Events Management

Principles and Practice
4. Revised Auflage 2028
ISBN: 978-1-5297-3251-1
Verlag: SAGE Publications Ltd

Buch, Englisch, 512 Seiten, Format (B × H): 189 mm x 246 mm

Now in its Fourth Edition, the authors have included new chapters on legal, security, safety and risk management, social media, events destination and the future of international events, and have added new content on contemporary trends like the environmental and social impact of large scale events such as the Olympics.

International case studies covering all manner of events are used throughout and include:

· Tokyo 2020 Olympic Games, Japan

· FIFA World Cup 2018, Russia

· The Ninth Wave Festival, Shanghai

· Edinburgh International Film Festival Goes Digital During Covid 19

· Festival de Cannes, International Film Festival, France

PowerPoint slides and an Instructor Manual can be found online.

Suitable for Events Management students at Undergraduate and Postgraduate level.

Autoren/Hrsg.

Raj, Razaq

Rashid, Tahir

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Eventmanagement

Inhaltsverzeichnis

Part 1: Events Concepts and Management
Chapter 1: Introduction to Events Management
Chapter 2: Events Destinations Management
Chapter 3: Event Entrepreneurship
Chapter 4: Human Resource Management
Part 2: Events Finance and Law
Chapter 5: Financial Management in the Events Industry
Chapter 6: Costing, Pricing and Capital in the Events Industry
Chapter 7: Project Management and Financing
Chapter 8: Risk Management and Safety
Part 3: Events Marketing and Media
Chapter 9: Event Sponsorship
Chapter 10: Marketing Process, Communications and Public Relations
Chapter 11: Brand Co-Creation and Social Media
Chapter 12: New Multimedia Technology for Events Organisers
Part 4: Events Preparation and Operation
Chapter 13: Events Assessing, Planning and Monitoring
Chapter 14: Event Logistics
Chapter 15: Event Production, Design and Lighting
Chapter 16: Crowd Control and Crowd Dynamics
Chapter 17: Expos, Conferences and Conventions
Part 5: Events and Beyond
Chapter 18: Sustainable Festivals and Events
Chapter 19: Long Term Legacy and Impacts
Chapter 20: Sport Events
Chapter 21: Evaluation and Impact of Events
Chapter 22: The Future of the Events Industry

Über Autor(innen)

Raj, Razaq
Dr Razaq Raj is Principal Lecturer at Leeds Business School, Leeds Beckett University and an internationally renowned academic has an extensive experience in teaching, research, leadership and Managements in UK, Malta, Portugal, Spain, Italy, Germany, China, Japan and South Korea. He is Principal Lecturer in Leeds Business School at Leeds Beckett University and is a Visiting Professor at the Kedge Business School, France and University of Vitez, Bosnia. He is Quality Assurance Agency (QAA) Reviewer assigned with monitoring and advising on standards and quality in UK higher education.

Rashid, Tahir
Dr Tahir Rashid is Associate Dean International, Salford Business School at University of Salford and an internationally renowned academic with over 20 years higher education experience of teaching and research in UK, Austria, Germany, Greece and Middle East. He is Associate Dean International in Salford Business School at University of Salford and the Secretary General of CIRCLE International (The Centre for International Research in Consumer Location and their Environment). He has published in esteemed peer reviewed international journals, contributed book chapters, presented at academic conferences.