Nixon Hard sell

Advertising, affluence and transatlantic relations, c. 1951–69
1. Auflage 2016
ISBN: 978-1-5261-1117-3
Verlag: De Gruyter
Format: PDF
Kopierschutz: PC/MAC/eReader/Tablet

E-Book, Englisch, 240 Seiten

Reihe: Studies in Popular Culture

Hard sell explores advertising in Britain in the 1950s and 60s through extensive new archival research in Britain and America, combining the study of business practices with analysis of television and press advertisements.

Autoren/Hrsg.

Nixon, Sean

Fachgebiete

• Geisteswissenschaften Geschichtswissenschaft Geschichtliche Themen Mentalitäts- und Sozialgeschichte
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Werbung

Inhaltsverzeichnis

General Editor’s foreword
Introduction
Part I: The world of British advertising
1. Advertising in the age of affluence
Part II: Television, the housewife and Anglo-American relations
2. Apostle of Americanisation? J. Walter Thompson Company Ltd and Anglo-American relations
3. Understanding ordinary women: Market research and the mass market housewife
4. A challenge both alarming and alluring: The birth of TV advertising
5. All mod cons: Television advertising, domesticity and social change
Part III: The reception of television advertising
6. Welcome Intrusion? TV advertising and the viewing public
7. Trading on human weakness: Advertising, morality and consumer desire
Conclusion
Bibliography
Index

Über Autor(innen)

Nixon Sean:
Sean Nixon is Professor in the Department of Sociology at University of EssexSean Nixon is Professor in the Department of Sociology at the University of Essex