How to Market Your Business

A Practical Guide to Advertising, Pr, Selling and Direct and Online Marketing
6th Auflage
ISBN: 978-0-7494-5145-5
Verlag: Kogan Page

Buch, Englisch, 272 Seiten, Format (B × H): 156 mm x 234 mm, Gewicht: 421 g

Written in straightforward language, this useful guide offers tried and tested advice on constructing profitable marketing strategies for your business. Revealing how to revitalize your products and services using straightforward marketing know-how, How to Market Your Business covers everything from market research, advertising, promotion, selling techniques, product launches, and use of the internet - everything you need to ensure your product reaches your market successfully.

Now fully updated, this new sixth edition has been thoroughly rewritten to keep you up to date with all the new channels to market, in particular those offered by the internet. With a strong emphasis on practical advice this is an essential guide to good marketing on a tight budget for anyone, regardless of their level of marketing experience.

Autoren/Hrsg.

Mayo, Andrew

Patten, Dave

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Werbung
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
• Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensführung

Inhaltsverzeichnis

Chapter - 01: What is marketing?; Chapter - 02: Market research; Chapter - 03: The internet; Chapter - 04: Advertising; Chapter - 05: Direct response marketing; Chapter - 06: Public relations; Chapter - 07: Selling and sales promotion; Chapter - 08: Exhibitions and shows; Chapter - 09: Starting in exports; Chapter - 10: New products: innovation, patents, licensing and design

Über Autor(innen)

Patten, Dave
Dave Patten runs his own marketing advisory business which can be reached at www.marketing-taunton.co.uk. He has over 25 years first-hand experience in marketing and finance.

Dave Patten runs his own marketing advisory business, which can be found at www.marketing-taunton.co.uk. He has had 20 years first-hand experience in finance and marketing.