Tourism Management, Marketing, and Development

Volume I: The Importance of Networks and ICTS
2014. Auflage 2014
ISBN: 978-1-137-36865-2
Verlag: Palgrave MacMillan Us

Buch, Englisch, 265 Seiten, Format (B × H): 159 mm x 244 mm, Gewicht: 5384 g

Tourism Management, Marketing, and Development revolves around the implementation of ICT applications in the tourism sector: technology is engendering a major shift both in the performance of individuals and companies involved in the tourism sector and having an impact on the way individuals consume services and enjoy experiences in space and time.

Zielgruppe

Research

Autoren/Hrsg.

Mariani, M.

Baggio, R.

Buhalis, D.

Longhi, C.

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Public Relations
• Wirtschaftswissenschaften Betriebswirtschaft Unternehmenskommunikation
• Wirtschaftswissenschaften Betriebswirtschaft Marktforschung
• Wirtschaftswissenschaften Volkswirtschaftslehre Internationale Wirtschaft Entwicklungsökonomie & Emerging Markets
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
• Wirtschaftswissenschaften Betriebswirtschaft Management Strategisches Management
• Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Dienstleistungssektor & Branchen Tourismuswirtschaft, Gastgewerbe

Inhaltsverzeichnis

Introduction; Marcello M. Mariani, Rodolfo Baggio, Dimitrios Buhalis, Christian Longhi PART I: ICT AND TOURISM 1. Tourism Branding, Identity, Reputation, and Word of Mouth in the Age of Social Media; Dimitrios Buhalis, Alessandro Inversini 2. Technological Innovation in E-Tourism: The Role of Interoperability and Standards; Rodolfo Baggio 3. Open Data: Challenges and Opportunities for the Tourism Industry; Christian Longhi, Jean-Bernard Titz, Lucas Viallis 4. The Role of ICT within Tourism Development Processes in Post-Industrial Sites: Empirical Evidence from Poland; Justyna Majewska, Szymon Truskolaski 5. E-Reputation Management and Strategic Business Development Using Web 2.0 Tools: The Case of the Hotel Industry; Franck Sosthe, Christel Douyere 6. Segmentation of Repeat Visitors with the Help of Passive Mobile Positioning; Andres Kuusik, Margus Tiru PART II: TOURISM SYSTEMS AND NETWORKS 7. Network Structure and Performance in the Tourism Industry; Wojchech Czakon 8. Cooperative and Coopetitive Practices: Cases from the Tourism Industry; Mika Kylanen, Marcello M. Mariani 9. Public and Private Sector Specificity as a Determinant of Cooperation in a Tourist Region; Katarzyna Czernek, Pawel Piotrowski 10. Accessibility of Cities and Regions in Supra-National Branding: The Case of Rail Baltic; Malla Paajanen 11. Success Factors for Collaborative Destination Marketing; Giulio Pattanaro 12. Experiential Marketing and Destination Management: Do Formal Network Strategies Matter? Francesco Maria Barbini, Manuela Presutti, Lucrezia Zambelli

Über Autor(innen)

Rodolfo Baggio, Bocconi University, Italy
Francesco M. Barbini, University of Bolognia, Italy
Dimitrios Buhalis, Bournemouth University, UK
Wojciech Czakon, University of Economics in Katowice, Poland
Katarzyna Czernek, University of Economics in Katowice, Poland
Christel Douyère, University of Nice Sophia Antipolis, France
Alessandro Inversini, Bournemouth University, UK
Andres Kuusik, University of Tartu, Estonia
Mika Kylänen, Lahti University of Applied Sciences, Finland
Christian Longhi, University of Nice Sophia Antipolis, France
Justyna Majewska, Poznan University of Economics, Poland
Marcello M. Mariani, University of Bologna, Italy
Malla Paajanen, Aalto University, Finland
Giulio Pattanaro, University of Turin, Italy
Pawe? Piotrowski, University of Economics in Katowice, Poland
Manuela Presutti, University of Bolognia, Italy
Franck Sosthé, University of Nice Sophia Antipolis, France
Margus Tiru, University of Tartu & Positium LBS, Estonia
Jean-Bernard Titz, Dev Help, Telecom Valley, France
Szymon Truskolaski, Poznan University of Economics, Poland
Lucas Viallis, University of Nice Sophia Antipolis, France
Lucrezia Zambelli, University of Bolognia, Italy