Buch, Englisch, 188 Seiten, Format (B × H): 153 mm x 216 mm, Gewicht: 3745 g
Marketing Identities
Buch, Englisch, 188 Seiten, Format (B × H): 153 mm x 216 mm, Gewicht: 3745 g
Reihe: Marketing and Communication in Higher Education
ISBN: 978-1-137-56070-4
Verlag: Palgrave Macmillan US
Draws on the works of Jacques Lacan and Ernesto Laclau to underpin critical radicalism
Presents an analysis based on a 3-year ethnographic study of users and providers of higher education within the university-industry-student relationship
Zielgruppe
Research
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
Chapter 1: Introduction.- Chapter 2: The desire for relevance.- Chapter 3: The conceptualization of relevance.- Chapter 4: What’s in a brand name?.- Chapter 5: The shattered brand fantasy.- Chapter 6: The death rattle of the liberal arts.- Chapter 7: A long day’s journey into liberal arts pedagogy.- Chapter 8: Concluding remarks.