E-Services

Opportunities and Threats - Journal of Value Chain Management, Vol. 1, No. 1/2 (Special Issue)
2007
ISBN: 978-3-8350-0801-4
Verlag: Deutscher Universitätsverlag

Buch, Englisch, 203 Seiten, Paperback, Format (B × H): 148 mm x 210 mm, Gewicht: 314 g

Reihe: Applied Marketing Science / Angewandte Marketingforschung

This volume presents the best papers of the special issue ‘E-Services’ of the Journal of Value Chain Management. In association with the Marketing Center Muenster (University of Muenster, Germany) and the Center for Services Marketing and Management (Florida Atlantic University, USA), the volume provides a thorough introduction and systematic overview of the new and emerging field ‘E-Services’.


A group of well-known authors from around the world discuss the state-of-the-art of the research and development in various aspects of ‘E-Services’ including E-Commerce, international aspects of electronic services, growth through E-Services, satisfaction and loyalty in electronic markets, and service engineering.

Zielgruppe

Research

Autoren/Hrsg.

Iyer, Gopalkrishnan R.

Evanschitzky, Heiner

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management E-Commerce, E-Business, E-Marketing
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Kundenbeziehungsmanagement, Kundenpflege

Inhaltsverzeichnis

E-Services: Opportunities and Challenges — An Overview.- E-Services — A Framework for Growth.- E-Services: A Synthesis and Research Agenda.- Enriching the Customer Experience: Implications for E-Marketers.- Opportunities of International E-Services: A Conceptual Model.- Customer Loyalty in Electronically Mediated Environments.- Efficient Product Choice through Ontology-based Recommender Systems.- The Role of Service Type, Familiarity, Contact and Internet Experience When Shopping Online for Services.- E-Services and the New World of Retailing.- Systematic development of E-Services through Co-Design of Software and Service: Results of an empirical study.

Über Autor(innen)

Dr. Heiner Evanschitzky ist am Marketing Centrum Münster der Universität Münster tätig.

Prof. Dr. Gopalkrishnan R. Iyer leitet das Center for Services Marketing & Management der Florida Atlantic University, USA.