Evanschitzky / Iyer / RIyer E-Services

Opportunities and Threats - Journal of Value Chain Management, Vol. 1, No. 1/2 (Special Issue)
2007
ISBN: 978-3-8350-9614-1
Verlag: Deutscher Universitätsverlag
Format: PDF
Kopierschutz: 1 - PDF Watermark

E-Book, Englisch, 203 Seiten, eBook

Reihe: Applied Marketing Science / Angewandte Marketingforschung

The volume presents the best papers of the special issue 'E-Services' of the Journal of Value Chain Management. A group of well-known authors from around the world discuss the state-of-the-art of the research and development in various aspects of 'E-Services' including E-Commerce, international aspects of electronic services, growth through E-Services, satisfaction and loyalty in electronic markets, and service engineering.

Dr. Heiner Evanschitzky ist am Marketing Centrum Münster der Universität Münster tätig.
Prof. Dr. Gopalkrishnan R. Iyer leitet das Center for Services Marketing & Management der Florida Atlantic University, USA.

Zielgruppe

Research

Autoren/Hrsg.

Evanschitzky, Heiner

RIyer, Gopalkrishnan

Iyer, Gopalkrishnan R.

Inhaltsverzeichnis

1;Preface;6
2;Table of Content;8
3;E-Services: Opportunities and Challenges – An Overview;10
4;E-Services – A Framework for Growth;14
5;E-Services: A Synthesis and Research Agenda;19
6;Enriching the Customer Experience: Implications for E- Marketers;50
7;Opportunities of International E-Services: A Conceptual Model;67
8;Customer Loyalty in Electronically Mediated Environments;81
9;Efficient Product Choice through Ontology-based Recommender Systems;111
10;The Role of Service Type, Familiarity, Contact and Internet Experience When Shopping Online for Services;132
11;E-Services and the New World of Retailing;155
12;Systematic development of E-Services through Co-Design of Software and Service: Results of an empirical study;174
13;About the Editors;193
14;About the Authors;194
15;Acknowledgments;198

E-Services: Opportunities and Challenges — An Overview.- E-Services — A Framework for Growth.- E-Services: A Synthesis and Research Agenda.- Enriching the Customer Experience: Implications for E-Marketers.- Opportunities of International E-Services: A Conceptual Model.- Customer Loyalty in Electronically Mediated Environments.- Efficient Product Choice through Ontology-based Recommender Systems.- The Role of Service Type, Familiarity, Contact and Internet Experience When Shopping Online for Services.- E-Services and the New World of Retailing.- Systematic development of E-Services through Co-Design of Software and Service: Results of an empirical study.

Über Autor(innen)

Dr. Heiner Evanschitzky ist am Marketing Centrum Münster der Universität Münster tätig.

Prof. Dr. Gopalkrishnan R. Iyer leitet das Center for Services Marketing & Management der Florida Atlantic University, USA.