Brand, Label, and Product Intelligence

Second International Conference, COBLI 2021
1. Auflage 2022
ISBN: 978-3-030-95808-4
Verlag: Springer International Publishing

Buch, Englisch, 258 Seiten, Format (B × H): 160 mm x 241 mm, Gewicht: 571 g

Reihe: Springer Proceedings in Business and Economics

Zielgruppe

Research

Autoren/Hrsg.

Ingarao, Aurore

Kaswengi, Joseph

Fachgebiete

• Sozialwissenschaften Psychologie Psychologische Disziplinen Umwelt-, Konsum- und Werbepsychologie
• Sozialwissenschaften Psychologie Psychologische Disziplinen Wirtschafts-, Arbeits- und Organisationspsychologie
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Kundenbeziehungsmanagement, Kundenpflege
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing

Über Autor(innen)

Joseph Kaswengi is Associate Professor at University of Orléans and member of VALLOREM Lab (University of Orléans and University of Tours), France. He has published in several  international journals and international and national conferences such as European Marketing Academy (EMAC), European Association for Education and Research in Commercial Distribution Conference (EAERCD), Colloquium on European Research in Retailing (CERR), International Conference of Marketing Trends, Advances in National Brand and Private Label Marketing (NB&PL).

Aurore Ingarao is Assistant Professor in Marketing at the University of Orleans (IUT GEA), and member of VALLOREM Lab (University of Orléans and University of Tours), France. Her research work focuses on themes such as price, distribution channels, management of brands and labels, smart-city and management of retailing in town centres.