Marketing Higher and Further Education

An Educator's Guide to Promoting Courses, Departments and Institutions
1. Auflage 2001
ISBN: 978-0-7494-3294-2
Verlag: Routledge

Buch, Englisch, 154 Seiten, Format (B × H): 156 mm x 234 mm, Gewicht: 248 g

A manual for anyone wishing to market higher or further education. It offers business-oriented guidance for readers whose main preoccupation may not be marketing itself, but who nonetheless need access to promotion skills, and it covers theory, practice and case studies.

Zielgruppe

Academic and Professional Practice & Development

Autoren/Hrsg.

Gibbs, Paul

Knapp, Michael

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
• Sozialwissenschaften Pädagogik Schulen, Schulleitung Schulleitung, Schulentwicklung
• Sozialwissenschaften Pädagogik Pädagogik Bildungssystem
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Vertrieb

Inhaltsverzeichnis

Why market?; training or education; the essence of marketing education; research; developing a marketing position; public relations; making partnerships work; managing the project; fund raising and financing marketing; local, national and international marketing; students recruitment; product development - offering the students the courses they want; quality offered; exploring the power of learning relationships; auditing success.

Über Autor(innen)

Paul Gibbs, Michael Knapp