Buch, Englisch, 122 Seiten, Format (B × H): 140 mm x 216 mm, Gewicht: 167 g
Buch, Englisch, 122 Seiten, Format (B × H): 140 mm x 216 mm, Gewicht: 167 g
Reihe: Routledge Focus on Nation Branding
ISBN: 978-0-367-54014-2
Verlag: Routledge
This book provides an explanation of nation branding theory and practice within the European context, exploring how countries build and manage their reputations globally.
Each chapter focuses on a specific European country, selected from a cross-section of large, medium-sized and small countries to provide a breadth of cases from across the continent. The chapters are written from a wide range of academic and practitioner perspectives.
Nation Branding in Europe is valuable supplementary reading for advanced undergraduate, postgraduate and doctoral students interested in nation branding and will appeal to students from marketing, communications, and international relations disciplines. Outside of academia, the book will be of interest to those working in the areas of public diplomacy and strategic communications, as well as public relations and branding practitioners involved in designing nation branding campaigns.
Zielgruppe
Postgraduate and Undergraduate Advanced
Autoren/Hrsg.
Fachgebiete
- Sozialwissenschaften Politikwissenschaft Regierungspolitik Innen-, Bildungs- und Bevölkerungspolitik
- Sozialwissenschaften Politikwissenschaft Politikwissenschaft Allgemein Politische Studien zu einzelnen Ländern und Gebieten
- Wirtschaftswissenschaften Betriebswirtschaft Management Internationales Management
- Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
- Wirtschaftswissenschaften Betriebswirtschaft Marktforschung
- Sozialwissenschaften Politikwissenschaft Internationale Beziehungen Diplomatie
Weitere Infos & Material
1. Introduction 2. Germany 3. France 4. UK 5. Italy 6. Spain 7. Russia 8. Sweden 9. Poland 10. The Netherlands 11. Ireland 12. Portugal 13. Estonia
