Business of Digital Television

1. Auflage 2000
ISBN: 978-0-240-51606-6
Verlag: Routledge

Buch, Englisch, 288 Seiten, Format (B × H): 140 mm x 216 mm, Gewicht: 415 g

Essential reading for anyone involved in broadcasting. The Business of Digital Television presents an overview or the digital television industry. Chris Forrester examines the key technologies and developments of the marketplace, with comments on the future from leading industry experts.
Written in an accessible style for the non-engineer, Forrester covers the issues that are most pertinent to strategic direction, providing, broadcasting professionals with essential facts, data and commentary in one single source.You will:Discover trends in digital TV technologyGain knowledge about the international marketplaceSee an analysis of the financial modelsUnderstand the importance of partnershipsFind out the key drivers for changeGain an insight into emerging technologies in the future

Zielgruppe

Professional Practice & Development

Autoren/Hrsg.

Forrester, Chris

Fachgebiete

• Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Medien-, Informations und Kommunikationswirtschaft Radio- und Fernsehindustrie
• Technische Wissenschaften Elektronik | Nachrichtentechnik Nachrichten- und Kommunikationstechnik Fernsehtechnik

Inhaltsverzeichnis

Introduction, the TV Pioneers, From Dumb box to television that's alive, The analogue televion business today, The adoption of digital, Cable, satellite or digital television? Where is digital today? Is new content still king? Selling digital television, The economy of niches, Webcasting to the TV, or TV on the PC? The future - the brave new world of just more of the same?, References.

Über Autor(innen)

Chris Forrester