Depth Public Relations

After the Masquerade
1. Auflage 2024
ISBN: 978-1-032-34995-4
Verlag: Routledge

Buch, Englisch, 208 Seiten, Format (B × H): 156 mm x 234 mm, Gewicht: 327 g

Reihe: Routledge New Directions in PR & Communication Research

Contemporary global culture, rooted in neoliberalism and free market forces, increasingly emphasises appearance over substance. People and organisations are judged by image and reputation while social media encourages and enables us to develop our own public persona.

This book explores the rise of promotional communication with a particular focus on public relations (PR) and its role. Organisations, from local charities to multinational corporations, employ professional PR staff to manage promotional communication, and even public institutions must position themselves in the marketplace to secure funding and approval. To what extent has PR contributed to this culture of display, this masquerade of emptiness?

This book argues that the climate crisis demands not more performance but a new approach, one of ‘depth public relations’. This concerpt builds on ideas not only from public relations, but also psychology, sociology and philosophy, as well as introducing the voices of climate activists and others seeking a deeper relationship with the human and non- human worlds.

The proposed principles of depth public relations offer suggestions for theory and practice, with profound implications for PR and related fields, and will interest all scholars of the changing communication environment.

Zielgruppe

Academic and Postgraduate

Autoren/Hrsg.

Fawkes, Johanna

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Public Relations
• Sozialwissenschaften Medien- und Kommunikationswissenschaften Kommunikationswissenschaften
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Werbung

Inhaltsverzeichnis

Acknowledgments

Chapter 1. Overture: Introduction

Act I Curtain Up

Chapter 2. Playing the part: identity issues in public relations

Chapter 3. Roll up Roll up: public relations and promotional culture

Chapter 4. All the world a stage: public relations as performance

Chapter 5. Masquerade

Act II After the Masquerade

Chapter 6. Beneath the mask: a Jungian approach

Chapter 7. After the masquerade: down, not out

Chapter 8. Public relations and the planet: not a case study

Chapter 9. Curtain call: depth public relations

Chapter 10. Conclusions, observations, research directions and reflections

Index

Über Autor(innen)

Johanna Fawkes, PhD, is currently Visiting Fellow at Leeds Beckett University, UK. She was Principal Research Fellow at the University of Huddersfield (2016–18), leading an international research team to produce the Global Capability Framework for Public Relations and Communications Management. Since 1990, Johanna has developed public relations degrees at all levels at universities in the UK and Australia, following a career in public sector communication. She has delivered international keynote speeches and published widely on public relations’ identity, performance and ethics. Her book, Public Relations Ethics and Professionalism; The Shadow of Excellence, introducing a Jungian approach to ethics, was published by Routledge in 2015 (paperback 2017). She now lives in Andalucia, Spain.