E-Book, Englisch, 308 Seiten
ISBN: 978-1-351-33619-2
Verlag: Taylor & Francis
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)
The textbook provides a balanced coverage of both qualitative and quantitative methods, accompanying students throughout the process of selecting a research topic and specifying research questions, aims and objectives. A range of pedagogical features such as discussion questions, practical tips and examples enable students to review the literature, understand models and methodologies, analyse and interpret data (quantitative and qualitative) and ultimately write up their findings.
Featuring contributions by a group of academics with expertise in their respective fields, the book provides a comprehensive and engaging introduction to research methods. This is an essential resource to tourism students and will also be of interest to researchers in any social science subject.
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
Table of Contents
PART 1: Nature of Research and Process
- Introduction Ramesh Durbarry
- Philosophical Disputes in Research Prabha Ramseook-Munhurrun and Ramesh Durbarry
- The Research Process Ramesh Durbarry
- Developing a Research Proposal Ramesh Durbarry and Anjusha Durbarry
- Reviewing the Literature Anjusha Durbarry and Ramesh Durbarry
- Research Ethics Ramesh Durbarry
PART 2: Conceptual Framework and Research Methods
- Developing a Conceptual Framework Ramesh Durbarry
- Qualitative Research Paul Beedie
- Quantitative Research Ramesh Durbarry
- Mixed Method and Triangulation Prabha Ramseook-Munhurrun and Ramesh Durbarry
- Using the Internet as a Research Tool and E-Method: Netnography Hania Janta
- Online Surveys Hania Janta
- Sampling Ramesh Durbarry and Anjusha Durbarry
PART 3: Analysing Data, Research Writing and Presentation
- Analysing Qualitative Data Sally Everett and Areej Shabib Aloudat
- Grounded Theory and Data Analysis Sally Everett, Areej Shabib Aloudat and Ramesh Durbarry
- Analysing Qualitative Data Using NVivo Sally Everett and Areej Shabib Aloudat
- Analysing Quantitative Data Ramesh Durbarry
- Analysing Quantitative Data Using SPSS Ramesh Durbarry
- Writing the Research Report Richard Sharpley
- Making presentations Ramesh Durbarry