Buch, Englisch, 308 Seiten, Format (B × H): 175 mm x 250 mm, Gewicht: 717 g
Buch, Englisch, 308 Seiten, Format (B × H): 175 mm x 250 mm, Gewicht: 717 g
ISBN: 978-0-415-67318-1
Verlag: Routledge
The textbook provides a balanced coverage of both qualitative and quantitative methods, accompanying students throughout the process of selecting a research topic and specifying research questions, aims and objectives. A range of pedagogical features such as discussion questions, practical tips and examples enable students to review the literature, understand models and methodologies, analyse and interpret data (quantitative and qualitative) and ultimately write up their findings.
Featuring contributions by a group of academics with expertise in their respective fields, the book provides a comprehensive and engaging introduction to research methods. This is an essential resource to tourism students and will also be of interest to researchers in any social science subject.
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Weitere Infos & Material
Chapter 1 Introduction; Chapter 2 Philosophical Disputes in Research; Chapter 3 The Research Process; Chapter 4 Developing a Research Proposal; Chapter 5 Reviewing the Literature; Chapter 6 Research Ethics; Chapter 7 Developing a Conceptual Framework; Chapter 8 Qualitative Research: An Application to Tourism; Chapter 9 Quantitative Research; Chapter 10 Mixed Methods and Triangulation; Chapter 11 The Internet as a Research Tool and E-Method: Netnography; Chapter 12 Online Surveys; Chapter 13 Sampling; Chapter 14 Analysing Qualitative Data; Chapter 15 Grounded Theory and Data Analysis; Chapter 16 Analysing Qualitative Data Using NVivo; Chapter 17 Analysing Quantitative Data; Chapter 18 Analysing Quantitative Data Using SPSS; Chapter 19 Writing the Research Report; Chapter 20 Research Presentation;