The Routledge Companion to the History of Advertising

1. Auflage 2025
ISBN: 978-1-032-27246-7
Verlag: Taylor & Francis Ltd

Buch, Englisch, 478 Seiten, Format (B × H): 174 mm x 246 mm, Gewicht: 453 g

Reihe: Routledge Companions in Marketing, Advertising and Communication

With expansive global coverage from an international range of experts, this unique volume critically examines the stakeholders and influences on the production, dissemination, and consumption of advertising – from its early history via the development of mass advertising to the emergence of the digital age. Advertising has been and remains one of the most visible and influential forms of communication globally and the advertising industry is valued in the hundreds of billions worldwide.

While its size, reach, and influence have attracted considerable scholarly attention, the insights from its historical growth and development are less well understood yet provide invaluable insights. This authoritative reference volume provides not only a critical overview of the state of current knowledge and research in advertising history, but also a global overview of the industry’s growth and development.

This Companion is a comprehensive source of current scholarship and debate on the history of advertising for advanced students, educators, and researchers in advertising, marketing, communication, and media studies, and will provide an invaluable one-stop literature resource for academics and informed professionals alike.

Zielgruppe

Postgraduate

Autoren/Hrsg.

Dickenson, Jackie

Crawford, Robert

Fachgebiete

• Wirtschaftswissenschaften Wirtschaftswissenschaften Unternehmensgeschichte, Einzelne Branchen und Unternehmer
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
• Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Medien-, Informations und Kommunikationswirtschaft
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Werbung

Inhaltsverzeichnis

Introduction  Part I - The Big Picture  1. Advertising in Popular Culture  2. Advertising’s Relationship with Marketing: Spouse, Hook-Up, or Problem Child?  3. Advertising Media: From National to Global  4. Advertising and Consumption  5. Advertising and the Economy in Sweden  6. Politics and Advertising  7. ‘The Proper Study of Markets is Woman’: Gender and Advertising since 1880  8. Representation Matters: Race and Ethnicity in Advertising History  9. Class in Advertising History  10. Advertising and Empire  11. Advertising Colonial Congo  Part II - The National Experience  12. The Historical Development of Advertising in Kenya from the Nineteenth to Twenty-First Centuries  13. Advertising in Nigeria: Origins and Development  14. The Development of Modern Advertising History in China  15. Advertising History of South Korea in the Nineteenth and Twentieth Centuries  16. Advertising History in Japan: From the Edo Period to the Internet Era  17. Advertising in Thailand  18. Arab Advertising in the Nineteenth and Twentieth Centuries  19. The Evolving Nature of the Advertising Industry in Israel  20. Advertising and Germany: Professional Development, Cultural Conflicts, and Political Entanglements  21. The History of Advertising in France  22. Catching the Eye of the Beholder: Italian Advertising in the Twentieth Century  23. Cultural Values Reflected in Twentieth Century Irish Television Advertising  24. Advertising in Britain  25. Advertising in Latvia in the Twentieth Century: Finding Its Own Voice  26. Advertising across Political Divides: Consumerism and Ideology in Imperial and Soviet Russia  27. Animating Corporate Communications: Advertisers, Agents, and Audiences in the United States 1870–1920  28. Evolution of the 21st Century Advertising Industry in Mexico: Concentration of Power in the Past and Present  29. Advertising in Brazil: Professional Fields and Consumption Images  30. Overcoming the Tyranny of Distance: Australian Advertising over the Nineteenth and Twentieth Centuries

Über Autor(innen)

Robert Crawford is Professor of Advertising in the School of Media and Communication at RMIT University, Melbourne, Australia.

Jackie Dickenson is Honorary Fellow in the School of Historical and Philosophical Studies at the University of Melbourne, Australia.