Marketing-Related Motives in Mergers & Acquisitions

The Perspective of the U.S. Food Industry
2002
ISBN: 978-3-8244-7669-5
Verlag: Deutscher Universitätsverlag

Buch, Englisch, 188 Seiten, Format (B × H): 148 mm x 210 mm, Gewicht: 276 g

Reihe: Gabler Edition Wissenschaft

The U.S. food industry experienced a wave of mergers and acquisitions (M&As) during the second half of the last decade. Increasingly, marketing-related objectives have been suspected to cause these M&As.

Denise Dahlhoff investigates the motives underlying the M&A activity in the U.S. food industry in the second half of the last decade. The focus is on marketing-related motives, especially brands, as a driver of M&As. Utilizing the shareholder value framework, the author explains the surge of M&As in the U.S. food industry in recent years; she explores the specific motives of significant M&As in the food industry, linking these motives to shareholder value drivers; she develops a quantitative measurement tool for depicting firms' M&A rationale and applies it in a pilot study. Including both marketing and financial perspectives, Denise Dahlhoff demonstrates how marketing-oriented M&As can generate growth and, ultimately, shareholder value. The findings of this analysis can be applied to similarly structured industries, in particular consumer goods.

Zielgruppe

Professional/practitioner

Autoren/Hrsg.

Dahlhoff, Denise

Inhaltsverzeichnis

Rationale of M&As and Conditions of the U.S. Food Industry

Analysis of Motives in Recent Food Industry M&As

Methodology of a Conjoint Study for Brand Acquisitions

Results and Discussion of Conjoint Study

Über Autor(innen)

Dr. Denise Dahlhoff promovierte bei Prof. Dr. Henrik Sattler am Lehrstuhl für Marketing und Handel der Friedrich-Schiller Universität Jena. Sie ist derzeit Dozentin an der Johnson School of Management der Cornell University (Ithaca/New York).