Dahlhoff Marketing-Related Motives in Mergers & Acquisitions

The Perspective of the U.S. Food Industry
2002
ISBN: 978-3-663-10736-1
Verlag: Deutscher Universitätsverlag
Format: PDF
Kopierschutz: 1 - PDF Watermark

E-Book, Englisch, 188 Seiten, eBook

Reihe: Gabler Edition Wissenschaft

Mergers and acquisitions (M&As) have been a preferred growth strategy of fums, becoming even more popular in recent years with U.S. companies. Often, transaction prices reach Ievels ofbillions ofEuros (e.g., Kraft Foods' acquisition ofNabisco in 2000). It is noteworthy that the motives of such transactions are not limited to material assets. lmmaterial market-based assets, such as brands, have played an increasing role. Both practitioners and academics have widely recognized brands' significance for companies. Until now, however, research has neglected to investigate the importance of market-based assets in M&As. This research provides a tool which can be used to quantizy the relative importance of market-based assets that are ofparticular interest in M&As. The contribution of this research is twofold. The first contribution is the examination of specific M&A motives in the U.S. food industry based on a sample of recently proposed M&As and their influence on shareholder value drivers. The second is the development and empirical application of a measurement tool. This tool is able to quanti:ty motives of particular M&A cases and their relative importance.

Zielgruppe

Professional/practitioner

Autoren/Hrsg.

Dahlhoff, Denise

Inhaltsverzeichnis

Rationale of M&As and Conditions of the U.S. Food Industry

Analysis of Motives in Recent Food Industry M&As

Methodology of a Conjoint Study for Brand Acquisitions

Results and Discussion of Conjoint Study

Über Autor(innen)

Dr. Denise Dahlhoff promovierte bei Prof. Dr. Henrik Sattler am Lehrstuhl für Marketing und Handel der Friedrich-Schiller Universität Jena. Sie ist derzeit Dozentin an der Johnson School of Management der Cornell University (Ithaca/New York).