E-Book, Englisch, 192 Seiten
Reihe: Transformations
Cronin Advertising and Consumer Citizenship
Erscheinungsjahr 2005
ISBN: 978-1-134-59518-1
Verlag: CRC Press
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)
Gender, Images and Rights
E-Book, Englisch, 192 Seiten
Reihe: Transformations
ISBN: 978-1-134-59518-1
Verlag: CRC Press
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)
Using a variety of print advertisements, this exciting and provocative study explores how the consumer is created by advertisements in terms of:
* Sex
* Class
* Race.
It also explores the figure of the citizen and how this identity is produced by contemporary political discourses. Advertising and Consumer Citizenship will be essential reading for all those interested in the study of consumption, citizenship and gender.
Autoren/Hrsg.
Weitere Infos & Material
Introduction 1. The Individual, the Citizen and the Consumer 2. Advertising Knowledges 3. Advertising, Texts and Textual Strategies 4. Branding Vision: Advertising, Time and Privilege 5. Female Visions: Advertising, Women and Narrative 6. Visual Epistemologies and New Consumer Rights