E-Book, Englisch, 250 Seiten
Reihe: Latino Communities: Emerging Voices - Political, Social, Cultural and Legal Issues
Connaughton Inviting Latino Voters
Erscheinungsjahr 2013
ISBN: 978-1-135-87417-9
Verlag: CRC Press
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)
Party Messages and Latino Party Identification
E-Book, Englisch, 250 Seiten
Reihe: Latino Communities: Emerging Voices - Political, Social, Cultural and Legal Issues
ISBN: 978-1-135-87417-9
Verlag: CRC Press
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)
Latino's increasing numbers and their uncertain voting behaviors have enticed Democrats and Republicans to actively court this demographic group, seeking their partisan identification. Through in-depth interviews with campaign strategists, a quantitative analysis of Latino-oriented television advertisements and a survey of Latino citizens, this project examines these efforts.
Autoren/Hrsg.
Weitere Infos & Material
Introduction
1. Political Parties as Sites of Organizational Communication
2. Methods
3. The Innovators and the Traditionalists
4. Invitations for Identification: Partisan Attempts to Court Latino Voters Through Televised Latino-Oriented Political Advertisements, 1984-2000
5. (Party) Identifiers
6. Stakeholders and Organizational Identity: A Rhetorical Relationship
7. Epilogue
Appendix A: Interview Protocol
Appendix B: Coding Content Categories
Appendix C. Questionnaire
Bibliography