Buch, Englisch, 222 Seiten, Format (B × H): 157 mm x 235 mm, Gewicht: 518 g
Reihe: Latino Communities: Emerging Voices - Political, Social, Cultural and Legal Issues
Party Messages and Latino Party Identification
Buch, Englisch, 222 Seiten, Format (B × H): 157 mm x 235 mm, Gewicht: 518 g
Reihe: Latino Communities: Emerging Voices - Political, Social, Cultural and Legal Issues
ISBN: 978-0-415-97182-9
Verlag: Routledge
Latino's increasing numbers and their uncertain voting behaviors have enticed Democrats and Republicans to actively court this demographic group, seeking their partisan identification. Through in-depth interviews with campaign strategists, a quantitative analysis of Latino-oriented television advertisements and a survey of Latino citizens, this project examines these efforts.
Autoren/Hrsg.
Weitere Infos & Material
Introduction; Chapter 1 Organizational Identity, Identification, and Political Parties; Chapter 2 The Innovators and the Traditionalists; Chapter 3 Invitations for Identification in Latino-Oriented Television Ads; Chapter 4 (Party) Identifiers; Chapter 5 Partisan Identification; Epilogue; Appendix A; Appendix B; Appendix C; Notes; Bibliography; Index;
