Entrepreneurial Marketing for SMEs

2015. Auflage 2015
ISBN: 978-1-137-53256-5
Verlag: Palgrave MacMillan UK

Buch, Englisch, 215 Seiten, Format (B × H): 140 mm x 216 mm, Gewicht: 3894 g

Entrepreneurial Marketing for SMEs contextualizes the practice of marketing amongst SMEs, and critically discusses major issues of Entrepreneurial Marketing with a relevant and up-to-date academic body of knowledge.

Zielgruppe

Research

Autoren/Hrsg.

Cacciolatti, Luca

Lee, Soo Hee

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
• Wirtschaftswissenschaften Betriebswirtschaft Unternehmensorganisation, Corporate Responsibility Kleine und Mittlere Unternehmen

Über Autor(innen)

Luca Cacciolatti is Associate Professor and Senior Lecturer of Marketing at University of Westminster, UK. His research interests include SME marketing and marketing decision making, marketing intelligence and strategic marketing.

Soo Hee Lee is Professor of Organization Studies at Kent Business School, University of Kent, UK. His research focuses on comparative institutions, innovation systems, and digital convergence and remediation of creative practice in arts and design.