Amazon

How the World's Most Relentless Retailer Will Continue to Revolutionize Commerce
2. Auflage 2021
ISBN: 978-1-3986-0142-0
Verlag: Kogan Page

Buch, Englisch, 328 Seiten, Format (B × H): 156 mm x 234 mm, Gewicht: 727 g

Amazon - one of the world's most valuable companies - is worth more than Walmart, Netflix, Target, Nike and Costco combined. What are the secrets to its success? How can these insights be applied to other businesses in the e-commerce sector? The retail industry is facing unprecedented challenges. Across all sectors and markets, retailers are shifting their business models and customer engagement strategies to ensure they survive. Amazon offers unique insight into the company's persistent dissatisfaction with the status quo and innovation and how it has fundamentally changed the ways in which we shop. This fully updated second edition explores Amazon's response to the coronavirus pandemic, the convergence of physical and digital retail, e-commerce economics and sustainability, as well as future policy implications. Written by industry-leading retail analysts and with the first edition now translated into more than a dozen languages, Amazon is an invaluable resource for discovering the lessons that can be learned from the company's unprecedented rise to dominance.

Autoren/Hrsg.

Berg, Natalie

Knights, Miya

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management E-Commerce, E-Business, E-Marketing
• Wirtschaftswissenschaften Betriebswirtschaft Management Strategisches Management
• Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Einzel- und Großhandel
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Vertrieb
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing

Inhaltsverzeichnis

• Section - 01: It’s an Amazon world;
• Section - 02: Why Amazon is not your average retailer - Introduction to retail strategy;
• Section - 03: Pandemic pivots - How COVID upended the retail industry;
• Section - 04: Amazon’s pandemic power grab;
• Section - 05: The Prime ecosystem - Redefining loyalty for today’s modern shopper;
• Section - 06: Retail apocalypse or rebirth?;
• Section - 07: End of pure-play e-commerce - Amazon’s transition to bricks and mortar retailing;
• Section - 08: Amazon’s grocery ambitions - Create a platform to sell you everything else;
• Section - 09: Supermarkets - A brave new era;
• Section - 10: A private label juggernaut - Here comes the squeeze;
• Section - 11: Technology and frictionless retail;
• Section - 12: AI and voice - The new retail frontier;
• Section - 13: Store of the future - How digital automation will enrich the customer experience;
• Section - 14: Redefining the store - Shifting from transactional to experiential;
• Section - 15: Retail fulfilment - Winning the customer over the final mile;
• Section - 16: The last-mile infrastructure;
• Section - 17: Conclusion - Peak Amazon?

Über Autor(innen)

Knights, Miya
Miya Knights is Global Content Strategist at poq Commerce, with 25 years' experience as an analyst, journalist and editor specializing in retail enterprise technology use. Based in Sussex, she is the owner and publisher of Retail Technology magazine and has appeared on the BBC, Channel 4 and Euronews and commented in The Telegraph, The Times and The Financial Times among others, as well as regularly speaking at or moderating industry events. She is consistently ranked as one of the top retail industry influencers and was recognized as the 2021 Arts & Media Senior Leader by the Black British Business Awards.

Prior to joining Eagle Eye Solutions as Head of Industry Insight, she was Global Technology Research Director at Planet Retail, and a Senior Research Analyst with IDC Retail Insights. She has a Master's Degree in English Literature and Language from the University of Oxford.

Berg, Natalie
Natalie Berg has spent many years helping retailers compete, or partner with, retail giants like Walmart and Amazon. Based in London, UK, she is former Global Research Director at Planet Retail and now runs her own consultancy, NBK Retail, specializing in retail strategy, changing shopping habits and future trends.

As one of the Top 30 global retail influencers, Berg has produced research on a number of industry topics including: convergence of physical and digital retail, click & collect, customer loyalty, discount retailing, store of the future and frictionless commerce. She is a regular TV and radio guest and her views on retail have been published in the FT, Guardian, BBC, The Times, Retail Week, among others. Natalie holds a Bachelor of Science in International Business from the University of Connecticut and also studied at Ecole Supérieure de Commerce in Grenoble, France.

Natalie Berg is a retail analyst and Founder of NBK Retail, a consultancy specializing in retail strategy and future trends. Based in London, UK, she was formerly the Global Research Director at Planet Retail, and is a regular conference speaker and media commentator whose views on retail have been published in the FT, Forbes, BBC and The Times. Miya Knights is Global Content Strategist at poq Commerce, with 25 years' experience as an analyst, journalist and editor specializing in retail enterprise technology use. Based in Sussex, she is the owner and publisher of Retail Technology magazine and has appeared on the BBC, Channel 4 and Euronews and commented in The Telegraph, The Times and The Financial Times among others, as well as regularly speaking at or moderating industry events. She has also been recognized as the 2021 Arts & Media Senior Leader by the Black British Business Awards.