Amazon

How the World's Most Relentless Retailer will Continue to Revolutionize Commerce
1. Auflage 2019
ISBN: 978-0-7494-8279-4
Verlag: Kogan Page

Buch, Englisch, 272 Seiten, Format (B × H): 156 mm x 231 mm, Gewicht: 466 g

What is the secret to Amazon's success? What does the ecommerce giant have in store for the future? Explore the disruptive new retail strategies of the world's most relentless retailer and gain valuable lessons that can be applied to any business in the ecommerce sector, with original insight from the company as it continues to revolutionize itself even further.

The retail industry is facing unprecedented challenges. Across all sectors and markets, retailers are shifting their business models and customer engagement strategies to ensure they survive. The rise of online shopping, and its primary player, Amazon, is at the heart of these changes and opportunities.

Amazon's relentless dissatisfaction with the status quo is what makes it such an extraordinary retailer. This book explores whether Amazon has what it takes to become a credible grocery retailer, and as it transitions to bricks and mortar retailing, investigates whether Amazon's stores can be as compelling as its online offering.

Exploring the ecommerce giant's strategies, Amazon offers unique insight into how innovations such voice technology, checkout-free stores and its Prime ecosystem, will fundamentally change the way consumers shop.

Written by industry leading retail analysts who have spent decades providing research-based analysis and opinion on retail strategy and enterprise technology use in retail, Amazon analyzes the impact these initiatives will have on the wider retail sector and the lessons that can be learned from its unprecedented rise to dominance - as stores of the future become less about transactions and more about experiences.

Autoren/Hrsg.

Berg, Natalie

Knights, Miya

Fachgebiete

• Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Einzel- und Großhandel
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Vertrieb
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management E-Commerce, E-Business, E-Marketing
• Wirtschaftswissenschaften Betriebswirtschaft Management Strategisches Management

Inhaltsverzeichnis

Chapter - 01: It's an Amazon world; Chapter - 02: Why Amazon is not your average retailer - Introduction to retail strategy; Chapter - 03: The Prime ecosystem - Redefining loyalty for today's modern shopper; Chapter - 04: Retail apocalypse - Reality or myth?; Chapter - 05: End of pure-play e-commerce - Amazon's transition to bricks and mortar retailing; Chapter - 06: Amazon's grocery ambitions - Creating a platform to sell you everything else; Chapter - 07: Amazon's Whole Foods Market - A brave new era; Chapter - 08: A private label juggernaut - Here comes the squeeze; Chapter - 09: Technology and frictionless retail; Chapter - 10: AI and voice - The new retail frontier; Chapter - 11: Store of the future - How digital automation will enrich the customer experience; Chapter - 12: Store of the future - Shifting from transactional to experiential; Chapter - 13: Retail fulfilment - Winning the customer over the final mile; Chapter - 14: The last-mile infrastructure; Chapter - 15: Conclusion - Peak Amazon?

Über Autor(innen)

Knights, Miya
Miya Knights is Global Content Strategist at poq Commerce, with 25 years' experience as an analyst, journalist and editor specializing in retail enterprise technology use. Based in Sussex, she is the owner and publisher of Retail Technology magazine and has appeared on the BBC, Channel 4 and Euronews and commented in The Telegraph, The Times and The Financial Times among others, as well as regularly speaking at or moderating industry events. She is consistently ranked as one of the top retail industry influencers and was recognized as the 2021 Arts & Media Senior Leader by the Black British Business Awards.

Prior to joining Eagle Eye Solutions as Head of Industry Insight, she was Global Technology Research Director at Planet Retail, and a Senior Research Analyst with IDC Retail Insights. She has a Master's Degree in English Literature and Language from the University of Oxford.

Berg, Natalie
Natalie Berg has spent many years helping retailers compete, or partner with, retail giants like Walmart and Amazon. Based in London, UK, she is former Global Research Director at Planet Retail and now runs her own consultancy, NBK Retail, specializing in retail strategy, changing shopping habits and future trends.

As one of the Top 30 global retail influencers, Berg has produced research on a number of industry topics including: convergence of physical and digital retail, click & collect, customer loyalty, discount retailing, store of the future and frictionless commerce. She is a regular TV and radio guest and her views on retail have been published in the FT, Guardian, BBC, The Times, Retail Week, among others. Natalie holds a Bachelor of Science in International Business from the University of Connecticut and also studied at Ecole Supérieure de Commerce in Grenoble, France.

Natalie Berg has spent many years helping retailers compete, or partner with, retail giants like Walmart and Amazon. A prolific speaker and retail commentator, she is former Global Research Director at Planet Retail and runs her own consultancy, NBK Retail, specializing in retail strategy, changing shopping habits and future trends. She is co-author of Walmart.

Miya Knights is Head of Eagle Eye Solutions with 20 years' experience as an analyst, journalist and editor, specializing in enterprise technology use in retail. She owns Retail Technology magazine, is ranked one of Vend's top 50 retail influencers and has appeared on the BBC, ITN and Sky News, as well as regularly speaking at or moderating industry events.