Alexander Ethical AI in Marketing

Aligning Growth, Responsibility and Customer Trust
1. Auflage 2025
ISBN: 978-1-3986-2230-2
Verlag: Kogan Page
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 288 Seiten, Web PDF

How can you harness AI in marketing while building trust and delivering lasting results?

Ethical AI in Marketing equips mid-career marketing professionals with the strategies, principles and tools to implement AI effectively and ethically. Whether you are launching your first AI initiative or optimizing existing programs, author Nicole Alexander provides a clear framework for developing innovative solutions that uphold brand integrity and drive competitive advantage.

Drawing on real-world examples from Ally, OSF Healthcare, Adobe and Ipsos, it explores how organizations at different stages of AI maturity navigate privacy challenges, governance requirements and audience expectations. You will learn how to:

- Develop AI strategies that align with brand values and long-term goals
- Apply governance frameworks to ensure ethical and compliant practices
- Leverage AI to deliver personalized experiences without compromising trust
- Optimize adoption by balancing innovation with responsible oversight

From navigating privacy considerations to developing governance frameworks, this book helps you apply AI with confidence, build credibility in your organization and advance your career impact in the evolving marketing landscape.

Themes include: AI strategy, ethical marketing, governance, personalization, innovation, trust building

Autoren/Hrsg.

Alexander, Nicole

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
• Mathematik | Informatik EDV | Informatik Informatik Künstliche Intelligenz
• Wirtschaftswissenschaften Betriebswirtschaft Unternehmensorganisation, Corporate Responsibility Unternehmensethik
• Wirtschaftswissenschaften Betriebswirtschaft Unternehmensorganisation, Corporate Responsibility Unternehmenskultur, Corporate Governance

Inhaltsverzeichnis

Chapter - 00: Introduction Section - ONE: Foundations of Ethical AI in Marketing Chapter - 01: Ethical AI in Modern Marketing Chapter - 02: Defining Ethical AI Principles for Marketing Chapter - 03: Human-Centered AI in Marketing Section - TWO: Turning Principles into Practice Chapter - 04: Navigating the Challenges and Seizing Opportunities Chapter - 05: The P.A.C.T Framework: An Ethical AI Marketing Toolkit Section - THREE: Building Consumer Trust Through Ethical AI Marketing Chapter - 06: Consumer Trust and Perception of AI in Marketing Chapter - 07: Ethical Consumer Engagement in AI Marketing Chapter - 08: Governance and Oversight in Ethical AI Marketing Section - FOUR: Leading with Integrity and Future-Proofing Marketing Chapter - 09: Cultivating a Culture of Ethics Chapter - 10: The Evolving Landscape of AI Tools and Applications Chapter - 11: Navigating the Horizon: Continuous Learning and Adaptive Strategies Chapter - 12: Conclusion: A Call to Action for Ethical Leadership

Über Autor(innen)

Alexander, Nicole
Nicole Alexander is a marketing leader and educator with over 25 years of experience driving growth, innovation and transformation. She is an Adjunct Professor at NYU, a Lecturer at Section School and a Board Member at Per Scholas. She has held prominent leadership roles, including Global Head of Marketing at Meta, SVP of Innovation at Ipsos and VP of Innovation for Greater China at Nielsen. Nicole holds an MSt in AI Ethics and Society from the University of Cambridge and an Executive MBA from TRIUM (NYU Stern, HEC Paris, LSE). She lives in New York, NY.

Nicole M. Alexander is a leading voice at the intersection of marketing, technology, and AI ethics. With more than 25 years of experience, she has driven marketing across global organizations-including serving as Global Head of Marketing at Meta and Senior Vice President of Innovation at Ipsos-and now shapes future leaders as an adjunct professor at New York University. Nicole serves on the Board of Directors for The Loveland Foundation and on the Advisory Board for Per Scholas. She is based in New York.