Alexander Ethical AI in Marketing

Aligning Growth, Responsibility and Customer Trust
1. Auflage 2025
ISBN: 978-1-3986-2230-2
Verlag: Kogan Page
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 288 Seiten, Accessible EPUB

The rapid evolution of AI presents marketers with unparalleled opportunities, but innovation inevitably invites scrutiny. To stay ahead, marketers must ensure their use of AI is both effective and ethical.

Whether you're launching your first AI marketing initiative or scaling existing programs, this practical guide equips senior marketing professionals and aspiring leaders with the strategic insight and tactical expertise needed to navigate the complexities of AI-driven marketing. Offering a comprehensive roadmap for those responsible for implementing AI solutions, it explores how to harness AI's transformative power while upholding ethical standards and fostering consumer trust.

Through real-world examples from organizations such as Ally, OSF Healthcare, Adobe, and Ipsos, the book examines how businesses are addressing key challenges, from navigating privacy considerations while delivering personalized experiences to developing governance frameworks that ensure ethical oversight without hindering innovation. It delves into the strategies that create sustainable competitive advantages through ethical AI adoption and provides a nuanced understanding of how companies at various stages of AI maturity are approaching responsible implementation. By illuminating both the challenges and opportunities that arise in AI adoption, this book offers marketers the tools and frameworks necessary to build trust, drive innovation, and ensure AI-driven marketing aligns with long-term ethical and business goals.

Autoren/Hrsg.

Alexander, Nicole

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
• Mathematik | Informatik EDV | Informatik Informatik Künstliche Intelligenz
• Wirtschaftswissenschaften Betriebswirtschaft Unternehmensorganisation, Corporate Responsibility Unternehmensethik
• Wirtschaftswissenschaften Betriebswirtschaft Unternehmensorganisation, Corporate Responsibility Unternehmenskultur, Corporate Governance

Inhaltsverzeichnis

Chapter - 00: Introduction Section - ONE: Foundations of Ethical AI in Marketing Chapter - 01: Ethical AI in Modern Marketing Chapter - 02: Defining Ethical AI Principles for Marketing Chapter - 03: Human-Centered AI in Marketing Section - TWO: Turning Principles into Practice Chapter - 04: Navigating the Challenges and Seizing Opportunities Chapter - 05: The P.A.C.T Framework: An Ethical AI Marketing Toolkit Section - THREE: Building Consumer Trust Through Ethical AI Marketing Chapter - 06: Consumer Trust and Perception of AI in Marketing Chapter - 07: Ethical Consumer Engagement in AI Marketing Chapter - 08: Governance and Oversight in Ethical AI Marketing Section - FOUR: Leading with Integrity and Future-Proofing Marketing Chapter - 09: Cultivating a Culture of Ethics Chapter - 10: The Evolving Landscape of AI Tools and Applications Chapter - 11: Navigating the Horizon: Continuous Learning and Adaptive Strategies Chapter - 12: Conclusion: A Call to Action for Ethical Leadership

Über Autor(innen)

Alexander, Nicole
Nicole Alexander is a marketing leader and educator with over 25 years of experience driving growth, innovation and transformation. She is an Adjunct Professor at NYU, a Lecturer at Section School and a Board Member at Per Scholas. She has held prominent leadership roles, including Global Head of Marketing at Meta, SVP of Innovation at Ipsos and VP of Innovation for Greater China at Nielsen. Nicole holds an MSt in AI Ethics and Society from the University of Cambridge and an Executive MBA from TRIUM (NYU Stern, HEC Paris, LSE). She lives in New York, NY.

Nicole M. Alexander is a leading voice at the intersection of marketing, technology, and AI ethics. With more than 25 years of experience, she has driven marketing across global organizations-including serving as Global Head of Marketing at Meta and Senior Vice President of Innovation at Ipsos-and now shapes future leaders as an adjunct professor at New York University. Nicole serves on the Board of Directors for The Loveland Foundation and on the Advisory Board for Per Scholas. She is based in New York.