Ethical AI in Marketing

Aligning Growth, Responsibility and Customer Trust
1. Auflage 2025
ISBN: 978-1-3986-2229-6
Verlag: Kogan Page

Buch, Englisch, 312 Seiten, Format (B × H): 156 mm x 234 mm, Gewicht: 549 g

The rapid evolution of AI presents marketers with unparalleled opportunities, but innovation inevitably invites scrutiny. To stay ahead, marketers must ensure their use of AI is both effective and ethical. This practical book for senior marketing professionals and leaders is the perfect guide for those looking to embed ethical principles into AI-marketing strategies from the start. As AI becomes more prevalent and integral to marketing, there is an increasing need for marketers to ensure they're not falling short of data privacy principles, algorithmic bias or losing consumer trust. A complete guide that explores the opportunities and challenges presented to marketers by AI, this book enables marketers to implement AI in ways that not only comply with regulations, but also resonate deeply with their audience and their growing demand for ethical business practices. From understanding the fundamentals of AI and ethics, to implementing and optimizing ethical AI in marketing strategies, Ethical AI in Marketing is designed to enable you to deliver AI initiatives that enhance rather than compromise your brand's reputation with real-world examples from companies such as Spotify, U.S. Bank and Axios. Covering topics such as how to deliver hyper-personalized campaigns that resonate with diverse audiences, using AI-powered predictive analytics to anticipate customer needs and behaviours without crossing ethical boundaries and how to pick the right tools that align with your ethical standards, this book is the ultimate guide to cultivating a culture of ethical AI throughout your marketing strategy.

Autoren/Hrsg.

Alexander, Nicole

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Unternehmensorganisation, Corporate Responsibility Unternehmensethik
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
• Wirtschaftswissenschaften Betriebswirtschaft Unternehmensorganisation, Corporate Responsibility Unternehmenskultur, Corporate Governance
• Mathematik | Informatik EDV | Informatik Informatik Künstliche Intelligenz

Inhaltsverzeichnis

• • Chapter - 00: Introduction: The Intersection of AI, Ethics and Marketing
• Section - ONE: Foundations of Ethical AI in Marketing
• • Chapter - 01: The Imperative of Ethical AI in Modern Marketing
  • Chapter - 02: Defining Ethical AI in Marketing
• Section - TWO: Turning Principles into Practice
• • Chapter - 03: Navigating the Challenges and Seizing the Opportunities
  • Chapter - 04: A Blueprint for Ethical AI Integration
  • Chapter - 05: Strategic Mastery: Implementing Ethical AI in Marketing
  • Chapter - 06: Building Trust, Transparency, and Customer Experience with AI
• Section - THREE: Leading with Integrity
• • Chapter - 07: Governance and Oversight: The Backbone of Ethical AI
  • Chapter - 08: Cultivating a Culture of Ethical AI
• Section - FOUR: The Path Forward: Future-Proofing Marketing
• • Chapter - 09: The Evolving Landscape of AI in Marketing
  • Chapter - 10: Navigating the Horizon
  • Chapter - 11: Conclusion

Über Autor(innen)

Alexander, Nicole
Nicole Alexander is a marketing leader and educator with over 25 years of experience driving growth, innovation and transformation. She is an Adjunct Professor at NYU, a Lecturer at Section School and a Board Member at Per Scholas. She has held prominent leadership roles, including Global Head of Marketing at Meta, SVP of Innovation at Ipsos and VP of Innovation for Greater China at Nielsen. Nicole holds an MSt in AI Ethics and Society from the University of Cambridge and an Executive MBA from TRIUM (NYU Stern, HEC Paris, LSE). She lives in New York, NY.

Nicole Alexander is a marketing leader and educator with over 25 years of experience driving growth, innovation and transformation. She is an Adjunct Professor at NYU, a Lecturer at Section School and a Board Member at Per Scholas. She has held prominent leadership roles, including Global Head of Marketing at Meta, SVP of Innovation at Ipsos and VP of Innovation for Greater China at Nielsen. Nicole holds an MSt in AI Ethics and Society from the University of Cambridge and an Executive MBA from TRIUM (NYU Stern, HEC Paris, LSE). She lives in New York, NY.