Corporate Culture and Globalization

Ideology and Identity in a Global Fashion Retailer
1. Auflage 2023
ISBN: 978-1-032-30443-4
Verlag: Routledge

Buch, Englisch, 176 Seiten, Format (B × H): 161 mm x 240 mm, Gewicht: 426 g

Reihe: Routledge Advances in Management and Business Studies

This book offers an ethnographic analysis of how corporate culture has been transformed in the age of globalization and promotes the importance of a national ideology’s role in corporate culture studies.

Based on 15 months of participant observation as a shop-floor salesperson, this book explores the gap between management-created corporate ideology and employees’ interpretations of and responses to this ideology. This book approaches the issue by examining the formation, dissemination, and interpretation of corporate ideology at a global Japanese fashion retailer in Hong Kong. It does so by charting the history of the company’s corporate policy: from centralized attempts at corporate employee management, through the creation of store manager "missionaries" intended to disseminate their ideology, to the ultimately unexpected outcomes as corporate ideology collided with its interpretations by store employees.

The interdisciplinary nature of this book will appeal to scholars and upper-level students in the fields of management, marketing, anthropology, and cultural studies as well as those interested in globalization, cross-cultural management, and retail management.

Zielgruppe

Academic and Postgraduate

Autoren/Hrsg.

Zhu, Yi

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Organisationstheorie, Organisationssoziologie, Organisationspsychologie
• Wirtschaftswissenschaften Betriebswirtschaft Unternehmensorganisation, Corporate Responsibility Unternehmenskultur, Corporate Governance
• Wirtschaftswissenschaften Volkswirtschaftslehre Internationale Wirtschaft Wirtschaftliche Globalisierung
• Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Einzel- und Großhandel

Inhaltsverzeichnis

List of Illustrations

1. Introduction

2. Formation of Corporate Ideology

3. Reframing Ichi Ideology in Hong Kong

4. Touring the Store’s Space and Sense of Place

5. Ichi Training and Identity Formation

6. Monitoring Ideology Dissemination

7. Promotional Activities and a Collective Presentation of the Self

8. Store Managers and Their Kingdoms

9. Becoming a Real Global Company

Index

Über Autor(innen)

Yi Zhu is a cultural anthropologist based at Lancaster University, UK, specializing in the institutionalization and internalization of culture in the organization, particularly about cultural change and identity negotiation. Her current projects focus on the role of politics in culture change, emotion, and identity work in organization.