Zerdick / European Communication Council / Schrape E-Conomics

Strategies for the Digital Marketplace
2000
ISBN: 978-3-642-86482-7
Verlag: Springer
Format: PDF
Kopierschutz: 1 - PDF Watermark

E-Book, Englisch, 336 Seiten, eBook

Reihe: European Communication Council Report

E-conomics provides readers with a roadmap to the landscape of the new Internet economy and serves as a reference to the economics of the information age. Written by communication economists and experts in the media business from the US and Europe, this book provides an in-depth analysis of the Internet revolution showing how the rules of business have changed. It takes the European telecommunications industry as a focal point and features strategies for a successful Network Economy. E-conomics is essential reading for economists, managers, and business strategists requiring an understanding of the dynamics of electronic commerce.

Zielgruppe

Professional/practitioner

Autoren/Hrsg.

Zerdick, Axel

Schrape, Klaus

Artope, Alexander

Goldhammer, Klaus

Lange, Ulrich T.

Vierkant, Eckart

Lopez-Escobar, Esteban

Silverstone, Roger

European Communication Council, (ECC)

Inhaltsverzeichnis

Table of Content.- Foreword — The European Communication Council.- 1. The Internet Economy as a Strategic Challenge..- 2. Fundamental Principles of the Network Economy.- 3. The Media and Communications Sectors: A Review Looking Forward.- 4. The Emergence of the Internet Economy.- 5. Navigation Aids for the Internet Economy.- 6. Facts & Figures.- References.