Zerdick / European Communication Council / Schrape E-Conomics

Strategies for the Digital Marketplace
Erscheinungsjahr 2013
ISBN: 978-3-642-86482-7
Verlag: Springer
Format: PDF
Kopierschutz: 1 - PDF Watermark

E-Book, Englisch, 336 Seiten, Web PDF

Reihe: European Communication Council Report

The Internet transformed the landscape of world economy. E-conomics provides readers a roadmap to this new landscape, a systematic reference guide to economics in the information age and serves as the first textbook available. Scientists in communication economics from the U.S. and Europe have collaborated to provide an in-depth analysis of the Internet revolution, showing how the rules of the game have changed in an economy trading information instead of industrial goods. E-conomics focuses on the European telecommunications industry and features strategies for a successful Network Economy, as well as an emphasis on network infrastructure and the importance of compatible technological standards. Some perspectives given in 1998, when the original version appeared, became reality since. This book is essential reading for economists and business strategists requiring an understanding of the dynamics of electronic commerce. The underlying data was kept up to date.

Zielgruppe

Professional/practitioner

Autoren/Hrsg.

Zerdick, Axel

Schrape, Klaus

Artope, Alexander

Goldhammer, Klaus

Lange, Ulrich T.

Vierkant, Eckart

Lopez-Escobar, Esteban

Silverstone, Roger

European Communication Council, (ECC)

Inhaltsverzeichnis

Table of Content.- Foreword — The European Communication Council.- 1. The Internet Economy as a Strategic Challenge..- 2. Fundamental Principles of the Network Economy.- 3. The Media and Communications Sectors: A Review Looking Forward.- 4. The Emergence of the Internet Economy.- 5. Navigation Aids for the Internet Economy.- 6. Facts & Figures.- References.