The Pricing Model Revolution

How Pricing Will Change the Way We Sell and Buy On and Offline
1. Auflage 2022
ISBN: 978-1-119-90057-3
Verlag: John Wiley & Sons Inc

Buch, Englisch, 256 Seiten, Format (B × H): 156 mm x 234 mm, Gewicht: 504 g

An incisive and accessible blueprint to pricing your company’s products and services

In The Pricing Model Revolution: How Pricing Will Change the Way We Sell and Buy On and Offline, world renowned pricing expert Danilo Zatta delivers an essential and engaging blueprint to building an enduring competitive advantage with insightful pricing models. In the book, you’ll learn to identify the best monetization approaches for your products and how to execute the one that makes the most sense for your business. From freemium to subscription, pay-per-use, and even neuropricing, the author discusses every available option and shows you how to choose.

Although it's rigorous and evidence backed, The Pricing Model Revolution avoids an overly academic perspective in favour of providing you with concrete, practical guidance you can apply immediately to start generating more revenue. You’ll learn things like:

- How to make smart and innovative pricing a core component of your next product offering
- How to distinguish between every new, future-oriented monetization approach
- Which factors to consider when you’re choosing on a new pricing model for your most popular products

An essential read for C-level executives, managers, entrepreneurs, and sales team leaders, The Pricing Model Revolution belongs on the bookshelves of every business leader seeking to learn more about one of the foundational topics driving top-line revenue and bottom-line profitability today.

Autoren/Hrsg.

Zatta, Danilo

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Unternehmensfinanzen
• Wirtschaftswissenschaften Betriebswirtschaft Wirtschaftsmathematik und -statistik

Inhaltsverzeichnis

Preface xi

Acknowledgments xiii

Part I The Pricing Model Revolution 1

Chapter 1 Monetization as a priority 3

Part II New Approaches to Monetization 15

Chapter 2 Pay-per-use/per-wash/per-mile/… 17

Chapter 3 Subscription pricing 39

Chapter 4 Outcome-based pricing 57

Chapter 5 Psychological pricing 77

Chapter 6 Dynamic pricing 97

Chapter 7 Artificial-intelligence based pricing 119

Chapter 8 Freemium 133

Chapter 9 Sympathetic pricing 149

Chapter 10 Participative pricing 163

Chapter 11 Neuropricing 181

Part III How to Win 197

Chapter 12 Success with new pricing models 199
Notes 211
About the Author 225
Index 227

Über Autor(innen)

DANILO ZATTA, PHD, MBA, is a world-renowned pricing expert and management advisor, with over 25 years’ experience leading pricing, sales, revenue growth, and business transformation projects for blue chip corporations, SMEs and investors in Europe, North America, and around the world. He intervenes as key note speaker at leading universities and corporate events and also coaches C-levels on topline excellence. Dan received his doctorate in Revenue Management and Pricing at TUM Munich in Germany and holds an MBA from INSEAD in Singapore and France. His studies in Economics were completed at the UCD in Ireland and Luiss in Italy.