Lead Community Fundraising

Successfully Connecting People Digitally
1. Auflage 2021
ISBN: 978-3-030-77848-4
Verlag: Springer International Publishing

Buch, Englisch, 188 Seiten, Format (B × H): 160 mm x 241 mm, Gewicht: 477 g

Reihe: Management for Professionals

The world is changing, and so are our donors. In the future, it will become even more important for organizations to find leads, supporters and new donors online - because digitization is a bottleneck in fundraising.
This book highlights universal fundraising opportunities. It explains the fundamentals of lead community fundraising and why, especially in digital times, it is important to start with the people - the community. The main topic of the book is the current state of digital fundraising, which is becoming more and more important. More than 45 examples from international fundraising practices provide a valuable foundation for all practitioners in this field.

Zielgruppe

Professional/practitioner

Autoren/Hrsg.

Zanko, Irene

Neugebauer, Linda Mareen

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management E-Commerce, E-Business, E-Marketing
• Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensführung
• Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Non-Profit-Organisationen, Verbände
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Public Relations

Inhaltsverzeichnis

Chapter 1. How digitalization is changing the world.- Chapter 2. Where are we currently in digital fundraising?.- Chapter 3. New digital world, new digital terms.- Chapter 4. All about lead community fundraising.- Chapter 5. Lead community.- Chapter 6. This is how lead community fundraising works: the campaign.- Chapter 7. This is how lead community fundraising works: the multi-cycle.- Chapter 8. This is how lead community fundraising works: the how to do guide.- Chapter 9. This is how lead community fundraising works: the team.- Chapter 10. This works in lead community fundraising: more than 20 international examples.- Chapter 11. The most important information.- Chapter 12. And what's next?.

Über Autor(innen)

Linda Neugebauer studied business administration in Germany and specialized in fundraising management at Indiana University, Center on Philanthropy, USA. She worked in leading positions at international organizations. She is co-founder and managing director of the Spanish fundraising agency Prosocial and founder and president of OCEAN US. She is a fundraising tutor, among others in Philanthropic Psychology in all Spanish-speaking countries.

Dr. Irene Zanko studied journalism and communication science in Vienna, dealt with reception typologies in her dissertation, was a speaker at the Austrian fundraising congress and works as a senior copywriter at DIRECT MIND.