Yuk / Diamond Data Visualization For Dummies

1. Auflage 2014
ISBN: 978-1-118-50292-1
Verlag: John Wiley & Sons
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 256 Seiten, E-Book

A straightforward, full-color guide to showcasing data soyour audience can see what you mean, not just read about it
Big data is big news! Every company, industry, not-for-profit,and government agency wants and needs to analyze and leveragedatasets that can quickly become ponderously large. Datavisualization software enables different industries to presentinformation in ways that are memorable and relevant to theirmission. This full-color guide introduces you to a variety of waysto handle and synthesize data in much more interesting ways thanmere columns and rows of numbers.
Learn meaningful ways to show trending and relationships, how toconvey complex data in a clear, concise diagram, ways to createeye-catching visualizations, and much more!
* Effective data analysis involves learning how to synthesizedata, especially big data, into a story and present that story in away that resonates with the audience
* This full-color guide shows you how to analyze large amounts ofdata, communicate complex data in a meaningful way, and quicklyslice data into various views
* Explains how to automate redundant reporting and analyses,create eye-catching visualizations, and use statistical graphicsand thematic cartography
* Enables you to present vast amounts of data in ways that won'toverwhelm your audience
Part technical manual and part analytical guidebook, DataVisualization For Dummies is the perfect tool for transformingdull tables and charts into high-impact visuals your audience willnotice...and remember.

Autoren/Hrsg.

Yuk, Mico

Diamond, Stephanie

Inhaltsverzeichnis

Introduction 1
Part I: Getting Started with Data Visualization 5
Chapter 1: Introducing Data Visualization 7
Chapter 2: Exploring Common Types of Data Visualizations 13
Chapter 3: Knowing What You Must about Big Data 29
Part II: Mastering Basic Data Visualization Concepts 39
Chapter 4: Using Charts Effectively 41
Chapter 5: Adding a Little Context 53
Chapter 6: Paying Attention to Detail 67
Part III: Building Your First Data Visualization 79
Chapter 7: Defining an Easy-to-Follow Storyboard 81
Chapter 8: Developing a Clear Mock-Up 99
Chapter 9: Adding Effective Visuals to Your Mock-Up 109
Chapter 10: Adding Functionality and Applying Color 131
Chapter 11: Adding Some Finishing Touches 147
Chapter 12: Exploring User Adoption 161
Part IV: Putting Data Viz Techniques into Practice 169
Chapter 13: Evaluating Real Data Visualizations 171
Chapter 14: Recognizing Newbie Pitfalls 191
Part V: The Part of Tens 207
Chapter 15: Top Ten Data Visualization Resources 209
Chapter 16: Top Ten Fears of New Data-Viz Creators 213
Index 219

Über Autor(innen)

Mico Yuk is founder of BIBrainz.com andBIDashboardFormula.com. She is a Business Intelligence coach,global keynote speaker, and analytics blogger. StephanieDiamond is a former marketing director for AOL, founder ofMarketingMessageMindset.com, and the author of seven businessbooks, including Social CRM For Dummies.