Understanding Visuals in the Life Sciences

Erscheinungsjahr 2024
ISBN: 978-1-009-23224-1
Verlag: Cambridge University Press

Buch, Englisch, 232 Seiten, Format (B × H): 129 mm x 179 mm, Gewicht: 268 g

Reihe: Understanding Life

From photographs to micrographs, from the various types of graphs to fun, interactive visuals and games, there are many different forms in which science can be visualised. However, all of these forms of visualisation in the Life Sciences are susceptible to misunderstandings and misinformation. This accessible and concise book demonstrates the misconceptions surrounding the visuals used in popular life science communication. Richly illustrated in colour, this guide is packed with examples of commonly used visual types: photographs, micrographs, illustrations, graphs, interactive visuals, and infographics allowing visual creators to produce more effective visuals that aspire to being both attractive and informative for their target audience. It also encourages non-specialist readers to be more empowered and critical, to ask difficult questions, and to cultivate true engagement with science. This book is an invaluable resource for life scientists and science communicators, and anyone who creates visuals for public or non-specialist readers.

Autoren/Hrsg.

Yu, Han

Inhaltsverzeichnis

Foreword; Preface; 1. Introduction; 2. Photograph; 3. Micrograph; 4. Illustration; 5. Graph; 6. Interactive Visuals; 7. Infographics; Conclusion; Summary of common misunderstandings; References; Figure credits; Index.

Über Autor(innen)

Yu, Han
Han Yu is Professor of Science Communication at the Department of English at Kansas State University, and a Fellow of the Association of Teachers of Technical Writing. Her research focuses on popular science communication and visual rhetoric. She is the author of The Curious Human Knee (2023); Mind Thief: The Story of Alzheimer's (2021); Communicating Genetics: Visualizations and Representations (2017); and The Other Kind of Funnies: Comics in Technical Communication (2015).