Yates Freesourcing

How To Start a Business with No Money
1. Auflage 2011
ISBN: 978-1-907312-00-7
Verlag: John Wiley & Sons
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 240 Seiten, E-Book

So you've got the drive to start a business. You might even havethe Big Idea all mapped out. But then you realise that you've gotno money to take it to the next stage. Back to the day job? No way.That's where Freesourcing comes in. Believe itor not, you don't need money to start a business. There's an entireindustry out there waiting to help you take your idea and make ithappen... for free. All you need to know is where to find thehelp and how to get your hands on it.
Freesourcing is the definitive guide to freebusiness start up resources, showing you exactly where to go andwho to talk to when you're starting a business on a shoestring.Freesourcers don't just think outside the box - they find out wherethey can get the box for free too. You'll find information onfree:
* Premises
* Money
* Computers
* Travel
* Online resources
* Stationery
* Advice and support
* Legal help
* Banking
* Networking opportunities
* Marketing and PR
* Stock
No cash? No problem. So what are you waiting for?

Autoren/Hrsg.

Yates, Jonathan

Inhaltsverzeichnis

Introduction.
About This Book.
1 Use What You Have.
Time.
Family, friends and your social network.
What's lying around?
Creativity.
Emotion.
The art of barter.
Experience.
Prices and negotiation.
The entrepreneurial advantage.
2 Setting Up the Foundations of Your Business.
Elevator pitch.
The Legal entity.
Using professional help.
Business plan.
A place to work.
Money.
Travel.
Sourcing equipment.
Food for thought.
Business cards.
Making yourself look bigger than you are.
Protecting your ideas.
Trial business services.
Banking.
3 IT and Communication.
Computer equipment.
Getting on the Internet.
Data storage and back-up.
Email and website.
Communication.
Webinars.
Template documentation.
Professional business applications.
4 Help, Skills and Training.
Ask for help.
Get new skills.
Community skill sharing.
Find a mentor.
Motivate yourself.
5 Research, Innovation and Prototypes.
Research.
Generate great ideas.
Sell what you have.
Get money to turn ideas into products.
Start a business-to-business software company.
White labelling.
Getting stocked up.
6 Customers, Brands, Marketing and Sales.
Create your own brand.
Find customers.
Get publicity.
Obtain testimonials.
Read trade magazines.
Benefit from an army of sales people.
Get accredited.
Attend exhibitions.
Get paid in advance.
7 Growth and Next Steps.
Forms of growth capital.
Some inspiration.
Freestarts: More Businesses You can Start for Free.
The 10 Rules of Freesourcing.
Glossary.
Acknowledgements.
About the Author.

Über Autor(innen)

When inspiration, dedication and motivation meet head on, greatthings happen to people. When they met in the head of JonathanYates, they created a maverick entrepreneur who would go on to winawards, praise and accolades for his skill at grasping the conceptof successful business.
Jonathan founded his won business, Santeau, in his back bedroomand sold the business four years later. Through dogged tenacity andunshakable self-belief, he has appeared in the national press andinternational radio on countless occasions, once having his top tentips for business success compared to those of business mogul andchairman of TV show The Apprentice Lord Sugar. In the Sunday Times,Businessman and Dragons' Den stalwart Peter Jones praised Jonathanfor his business instinct, saying "It won't be long before he getsa loyal following."
Jonathan has motivated many entrepreneurs into action with hisregular seminars and professional speaking events. Using proventechniques and expertise, he shows people how and when to make thenecessary adjustments to achieve their goals, and how to captureand control inspiration, dedication and motivation.
Jonathan is also the author of All-Time Essentials forEntrepreneurs (Capstone), a miscellany of essential facts, tips andadvice that every entrepreneur needs to know to be successful.Written in the knowledge that entrepreneurs have to find valuableinformation quickly, the book harnesses the energy and inspirationof several books and provides the instant gratification thatappeals to this market.
Jonathan is 40 and lives in Harrogate, North Yorkshire with hiswife Lisa and their three boys, Harry, Fred and Patrick.